Senior Manager, Marketing Data & Technology (R13332)

Oportun; México; A distancia; MXN 80,000 - 120,000; Jornada completa

Descripción de la vacante

An innovative fintech company is seeking a Marketing Technology and Data expert to enhance consumer marketing programs. The role involves managing a technology stack and leveraging first-party data to drive marketing efforts, requiring extensive experience in data strategy and marketing analytics. Candidates should have a strong background in technologies like Tealium and Google Analytics, along with excellent communication skills. This position offers a unique opportunity in a remote setup, aiming to foster inclusivity and personal growth.

Formación

• 6+ years of experience in relevant fields (marketing technology, data strategy, etc.).
• Hands-on experience with Customer Data Platforms and modern data platforms.
• Excellent cross-functional communication skills.

Responsabilidades

• Manage and configure marketing technology stack and first-party data.
• Drive innovations in data usage for marketing.
• Collaborate with different teams for performance improvements.

Conocimientos

Marketing Technology

Data Strategy

Marketing Analytics

Data Engineering

Communication Skills

Educación

Bachelor’s Degree

Advanced Degree

Herramientas

Tealium

Google Analytics

DOMO

Amplitude

GitHub

Descripción del empleo

Remote - MX

ABOUT OPORTUN

Oportun (Nasdaq: OPRT) is a mission-driven fintech that puts its members' financial goals within reach. With intelligent borrowing, savings, and budgeting capabilities, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $19.7 billion in responsible and affordable credit, saved its members more than $2.4 billion in interest and fees, and helped its members save an average of more than $1,800 annually. Oportun has been certified as a Community Development Financial Institution (CDFI) since 2009.

WORKING AT OPORTUN

Working at Oportun means enjoying a differentiated experience of being part of a team that fosters a diverse, equitable and inclusive culture where we all feel a sense of belonging and are encouraged to share our perspectives. This inclusive culture is directly connected to our organization's performance and ability to fulfill our mission of delivering affordable credit to those left out of the financial mainstream. We celebrate and nurture our inclusive culture through our employee resource groups.

POSITION SUMMARY

Marketing Technology and Data at Oportun sits at a unique intersection of marketing, engineering, and analytics. We are looking for a data-focused technologist with experience driving a marketing technology stack to support high growth initiatives. As a member of the Marketing Data and Technology team, you will play a key role in building scalable consumer marketing programs by working across the organization with the Growth & Analytics, Product Marketing, and Engineering teams. You will power how Marketing comes to life at Oportun by managing and integrating 1st party data, tracking and contact configurations, developing data flows, and shipping web or app based solutions.

RESPONSIBILITIES

• Manage, configure and troubleshoot all aspects of our marketing technology stack such as Oportun's customer data platform, website, and communication & activation engine
• Serve as the subject matter expert on first-party data architecture—understanding its structure, sources, and use cases across the organization.
• Drive innovation by developing monetizable first-party data use cases that deliver a competitive edge.
• Accelerate the transition away from batch marketing and toward always-on, omni-channel, dynamic marketing journeys
• Work in collaboration with the Growth Analytics, Product Marketing, and Engineering teams to identify and execute marketing performance improvements
• Monitor trends in martech, media, and privacy to maintain compliance and inform strategic decisions.

REQUIREMENTS

• 6+ years of relevant experience in marketing technology, data strategy, marketing analytics, or data engineering. Background in financial services, marketplaces, ecommerce, or adtech agencies preferred
• Bachelor’s degree required, advanced degree is a plus
• Hands-on experience with Customer Data Platforms (CDPs) is essential; Tealium experience is highly preferred, including tag configuration, data layer implementation, and custom extension scripting
• Familiarity with ELT workflows and data engineering practices, with exposure to modern data platforms such as Databricks and Snowflake
• Hands-on experience with other Martech and analytics tools such as Iterable, Google Analytics, DOMO, GTM, Amplitude, Branch, Google Ads, and Facebook Ads
• Working knowledge of CI/CD pipelines and source control systems, particularly using GitHub, for collaborative development and version control
• Excellent cross-functional communication skills; able to work independently across teams and time zones
• Self motivated to master technology stack and collaborate with other teams
• Expertise in first-party data strategies, including identity resolution and data stitching
• Familiarity with AI-driven marketing solutions and modern martech trends
• Deep understanding of first-party marketing data solutions and identity stitching
• Understanding of and familiarity with modern marketing capabilities and AI

#LI-REMOTE

#LI-VR1

We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.

We will never request personal identifiable information (bank, credit card, etc.) before you are hired. We do not charge you for pre-employment fees such as background checks, training, or equipment. If you think you have been a victim of fraud by someone posing as us, please report your experience to the FBI’s Internet Crime Complaint Center (IC3).

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