Senior Manager/Manager

PSC Industries; Chihuahua; Presencial; MXN 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Gallo is seeking a Senior Innovation Manager to build an insight-driven pipeline for consumer brands in the LACM region, focusing on Mexico. The role involves turning market observations into actionable brand concepts, leading projects from ideation to in-market testing and adoption.

You will partner with Insights, Sales, and Creative teams to develop brand charters, packaging concepts, and go-to-market strategies, while managing budgets and leading cross-functional teams.

Formación

• Bachelor's degree plus 8+ years in brand development, communications strategy, marketing, new product development or project management, with rising responsibilities.
• Experience working for a multinational corporation.
• Strong understanding of wine industry, consumer insights and go-to-market dynamics.

Responsabilidades

• Maintain a market-focused innovation pipeline for consumer brands and products in the LACM region, growing observability and opportunity identification.
• Lead brand charters, create product briefs, and drive in-market testing and adoption across cross-functional teams.
• Collaborate with insights and sales to translate learnings into go-to-market plans and actionable concepts.
• Oversee complex innovation projects, budgets, and governance, ensuring alignment with business goals.
• Lead, develop, and retain cross-functional teams, representing new brands in leadership forums.

Descripción del empleo

Overview

We are seeking an exciting new Senior Innovation Manager accountable for building an insight-driven innovation pipeline of consumer-focused commercial brands and products in the LACM region, with a primary focus on Mexico. The successful candidate will be naturally curious, constantly exploring the market, staying up to date on trends, and uncovering opportunities by observing what is selling, what consumers are responding to, and where gaps exist. They will work closely with agencies, consumer research teams, and internal stakeholders to turn observations into actionable brand concepts, leading projects from ideation to in-market testing and adoption.

A Taste of What You'll Do

• Market Curiosity & Insight Gathering: Maintain a constant pulse on the market, regularly visiting trade channels, retailers, and events to see what brands are performing and how consumers are engaging. Build a deep understanding of category dynamics - including brands, trends, consumer behaviors, distributor and retailer perspectives - to identify gaps and opportunities. Partner with Insights teams and local experts to define target audiences and develop empathy for consumers through direct interaction, research, and field immersion. Gather and synthesize learnings from competitive activity, consumer feedback, and market performance to inspire new brand concepts. Establish a network of external partners for ideation, naming, packaging development, innovation collaboration, and benchmarking.
• Brand Development & Execution: Collaborate with the Director, Innovation INTL to develop and own new brand charters. Apply disciplined brand development principles from charter creation to brand conception, in-market testing, and consumer adoption. Partner with Creative teams and agencies to generate brand identities, creative territories, packaging concepts, and naming ideas informed by market insights. Create product briefs based on consumer needs, refining them with stakeholder input and ensuring alignment between brand concept and liquid/product fit. Engage product development, winemaking, and winegrowing teams early to ensure cohesive product vision. Iterate brand propositions based on in-market learning and consumer testing, making adjustments to overcome barriers and optimize success.
• Research & Learning Integration: Work with Insights Leads to develop research objectives that generate compelling, actionable insights. Translate consumer and category learning into clear problem statements and feasible go-to-market recommendations. Partner with Sales and Marketing to identify gaps in consumer or product understanding and build plans to address them. Measure and test market performance for new brands, iterating based on results.
• Project & Financial Management: Manage complex innovation projects, ensuring timelines and milestones are met while maintaining quality standards. Own the financial model for each project and optimize throughout the development and go-to-market process. Manage Brand Development and A&P budgets. Maintain knowledge of production, compliance, and go-to-market capabilities to ensure feasibility. Provide regular progress updates to International Process Owner, BU leadership, and stakeholders.
• Leadership & Collaboration: Lead cross-functional teams through brand execution, fostering collaboration and alignment. Attract, develop, and retain high-quality professionals; manage and train direct reports. Represent new brands in leadership forums and cross-functional meetings. Participate in agile processes and meetings to drive innovation efficiency.

What You Will Need

• Bachelor's degree plus 8 years of new brand development, communications strategy, marketing, new product development or project management experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of Gallo new brand development or marketing innovation experience reflecting increasing levels of responsibility; OR Master's degree plus 6 years of new brand development, communications strategy, marketing, new product development or project management experience reflecting increasing levels of responsibility; OR Master's degree plus 5 years of Gallo new brand development or marketing innovation experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 12 years of new brand development, communications strategy, marketing or new product development experience reflecting increasing levels of responsibility.
• Experience working for a Multi-national Corporation.
• Strong understanding of the following areas: wine industry, consumer insights, go-to-market dynamics.