Senior Head of Digital Marketing (Paid Media)

TLNT; México; A distancia; MXN 1,465,000 - 2,199,000; Jornada completa

Descripción de la vacante

A fast-growing luxury essentials brand is seeking a Senior Head of Digital Marketing (Paid Media) to lead customer acquisition and optimize paid media channels. The role demands 7+ years in DTC e-commerce and deep expertise in Meta Ads. This is a full-time position with remote work flexibility.

Servicios

Competitive Salary

Work from home

Flexible hours

Formación

• 7+ years of hands-on experience managing paid media for DTC e-commerce.
• Proven track record managing $1M+ annual ad spend with strict CAC/LTV targets.
• Strong working knowledge of Meta and Google Ads, experience with Pinterest, TikTok, and Bing is a plus.

Responsabilidades

• Own and scale all paid media channels focused on profitable growth.
• Design and execute a disciplined full-funnel acquisition strategy.
• Build and run a structured testing roadmap for campaigns.

Conocimientos

Meta Ads expertise

Strong analytical mindset

DTC e-commerce experience

Google Ads knowledge

AI-first mentality

Descripción del empleo

At TLNT, we believe that recruitment is more than just filling roles — it’s about connecting humans with humans. We’re a people-first organization partnering with top U.S. companies to help them grow by attracting exceptional talent, and we know that the right content can open the right doors.

A fast-growing luxury essentials brand is redefining everyday essentials with timeless craftsmanship, sustainable materials, and uncompromising quality. Designed and produced in the USA with ethically sourced organic cotton, every piece reflects a commitment to responsibility and timeless style.

They are looking for a Senior Head of Digital Marketing (Paid Media) to join their rapid growth and spearhead customer acquisition and performance marketing. This role is built for a hands-on strategist who loves testing, optimizing, and scaling campaigns, while also shaping the long-term digital marketing playbook. Over time, this leader will be instrumental in building out processes, introducing new growth channels, and developing a lean, high-impact team that drives measurable results.

This is an incredible remote opportunity to work for a US-based company.

What You'll Do

• Own, manage, and scale all paid media channels with Meta as the primary driver and Google as secondary, while testing Pinterest, TikTok, Bing, and other emerging channels.
• Design and execute a disciplined full-funnel acquisition strategy focused on profitable growth (CAC/LTV).
• Build and run a structured testing roadmap (audiences, creative, bidding, placements).
• Be hands-on in Ads Manager/Google Ads from day one — setting up, launching, and optimizing campaigns directly.
• Manage external agencies short-term, but gradually reduce dependency as in-house capability grows.
• Implement reporting dashboards for CAC, MER/ROAS, and LTV: CAC that allow real-time decision-making.
• Report directly to the CEO, with full accountability for acquisition KPIs.
• 90 Day Goals:
• Audit all active channels and agency performance.
• Deliver a clear growth plan with CAC/LTV targets and weekly testing cadence.
• Launch 2–3 new, high-impact campaigns on Meta/Google with measurable early results.
• Stand up dashboards for real-time CAC/ROAS reporting.
• 180 Day Goals:
• Be profitably increasing ad spend month-over-month while maintaining CAC/LTV discipline.
• Establish a clear, scalable path to doubling customer acquisition.
• Build a repeatable paid media playbook tailored to our brand segments (A01, A02, J02).
• Restructure agency relationships and begin making the first key in-house hires.
• Long-Term Success (12–18 Months):
• Drive predictable, profitable acquisition that contributes to the company’s run-rate goal of $30M revenue with 20% EBITDA in 18 months.
• Establish TCTC as a category leader with disciplined paid media operations.
• Lead a small, high-performing acquisition team while staying close to the work.

What You Need

• 7+ years of hands-on experience managing paid media for DTC e-commerce.
• Deep expertise in Meta Ads with proven ability to profitably scale spend.
• Strong working knowledge of Google Ads; experience with Pinterest, TikTok, and Bing is a plus.
• Proven track record managing $1M+ annual ad spend with strict CAC/LTV targets.
• Comfortable being both operator (player) and strategic leader (coach).
• Strong analytical mindset with experience building dashboards and acting on data.
• AI-first mindset: curious and eager to experiment with new tools that enhance media buying efficiency and insight.
• Hungry, hardworking, curious — thrives in a lean, entrepreneurial environment where accountability is clear.

Salary & Perks

• Competitive Salary
• This is a full-time, long-term position.
• The position is immediately available and requires entering into an independent contractor agreement.
• Work from home.
• Monday through Friday, 8:00 a.m. to 5:00 p.m. (+/- 1 hour accepted) - PST.

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