Senior Digital Growth Lead - Mexico City

Boston Scientific; Ciudad de México; On-site; MXN 900,000 - 1,500,000; Full time

Job summary

Boston Scientific in Mexico City seeks a strategic, innovative digital marketing professional to accelerate digital growth by connecting healthcare professional engagement, patient education, emerging technologies, and data-driven strategies with measurable business outcomes.

The role leads cross-functional initiatives across marketing, sales, medical, legal, and external partners; it builds scalable digital capabilities, optimizes journeys from awareness to action, and ensures programs deliver

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 5+ years of digital marketing, performance marketing or digital transformation.
• Experience in healthcare or MedTech is preferred.
• Proficiency in English and Spanish.

Responsibilities

• Design and execute integrated digital strategies aligned with business priorities.
• Develop digital education and engagement initiatives for HCPs and patients.
• Evaluate AI, marketing automation, CRM and analytics to address business challenges.
• Lead cross-functional initiatives and build scalable digital capabilities.
• Optimize digital journeys from awareness to qualified actions and conversions.

Skills

Strategic growth

HCP engagement

Digital innovation

Conversion marketing

Data analytics

Cross-functional leadership

Capability building

Education

Bachelor's degree

Tools

SEO/SEM

Marketing automation

CRM

Analytics

AI-enabled tools

Job description

Additional Locations: N/ADiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.WHAT WE’RE LOOKING FORWe are looking for a strategic, innovative, and results-driven digital marketing professional who can accelerate Boston Scientific’s digital growth by connecting healthcare professional engagement, patient education, emerging technologies, and data-driven strategies with measurable business outcomes.The ideal candidate combines strong digital marketing expertise with the ability to lead cross-functional initiatives, build scalable digital capabilities, and transform digital interactions into meaningful patient engagement and access to care.Key Qualifications & CompetenciesStrategic Digital Growth Proven ability to design and execute integrated digital strategies aligned with business priorities, driving qualified engagement, demand generation, and measurable conversion outcomes.Healthcare Professional & Patient Engagement Ability to develop innovative digital education and engagement initiatives that empower healthcare professionals, improve patient awareness, and facilitate access to appropriate care.Digital Innovation & Emerging Technologies Strong curiosity and practical experience evaluating and implementing AI, marketing automation, CRM, analytics, and emerging digital solutions to address business challenges.Conversion & Performance Marketing Ability to design, optimize, and measure digital journeys from awareness and education to qualified patient actions, specialist connections, and consultation opportunities, where appropriate.Data-Driven Decision Making Proficiency in leveraging analytics, funnel metrics, experimentation, and performance dashboards to generate actionable insights and improve marketing effectiveness.Cross-Functional Leadership & Influence Demonstrated ability to lead complex initiatives, influence stakeholders, and collaborate across Business Units, Marketing, Sales, Medical, Legal, Compliance, and external partners without direct people-management responsibility.Digital Capability Building & Scalability Experience transforming digital expertise into educational programs, playbooks, tools, and repeatable frameworks that strengthen organizational and healthcare professional digital capabilities.What Success Looks LikeSuccess in this role means moving beyond traditional digital marketing metrics to build scalable digital growth capabilities that deliver measurable improvements in HCP engagement, patient education, qualified demand, conversion effectiveness, and business impact.RequirementsEducation: Bachelor’s degree in Marketing, Business, Communications, Digital Technologies, or a related field.Experience: 5+ years of progressive experience in digital marketing, performance marketing, digital transformation, or growth initiatives; healthcare or MedTech experience preferred.Technical Skills: Digital campaign management, SEO/SEM, marketing automation, CRM, analytics, conversion optimization, AI-enabled marketing tools, and performance dashboards.Languages: Professional proficiency in English and Spanish.Leadership: Proven experience leading strategic projects and influencing cross-functional stakeholders as a senior individual contributor.Requisition ID: 636781Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn.