Senior Digital Content Leader

Citigroup Inc.; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Citi seeks a Digital Content Senior Manager to lead content strategy and delivery across key business units. You will manage a professional team, shape content calendars, edit Citi content, and partner with stakeholders to drive KPI-aligned outcomes.

You will oversee compliance reviews, optimize content for search and engagement, manage budgets, and collaborate with agency partners on distribution across paid and owned channels. Strong leadership and communication are essential.

Formación

• 6–10 years of experience in content marketing/strategy with leadership impact.
• Bachelor's degree; Master's degree preferred.
• Strong communication and diplomacy skills.

Responsabilidades

• Partner with stakeholders across key businesses to develop content that drives business objectives and meet KPIs
• Work with internal content partners to ensure content serves business objectives and meets KPIs
• Own creation of Citi content for specific pillars, including oversight of the content calendar and editing
• Identify paid/owned/earned content amplification opportunities and manage content distribution
• Oversee business, legal and compliance review of content and imagery
• Provide recommendations with agency partners to ensure content is engaging, accurate and optimized for search
• Review and monitor analytics and optimize content to meet traffic/engagement goals and KPIs
• Identify partnership pilot programs and work with internal stakeholders to optimize content and distribution
• Own marketing content and programs to drive engagement and traffic through paid and owned channels
• Build media plan with agency partners to strategically distribute content
• Lead consumer strategy and pilots for LinkedIn, sharing learnings with global teams
• Identify paid channels including social media and syndication partners that align with topics
• Manage quarterly paid media budget and marketing programs
• Build targeted audience profiles and segments aligned with Citi content
• Manage retargeting strategy to reach Citi customers across cards and bank audiences
• Demonstrate ROI of content and provide data-driven leadership for ongoing investment
• Identify and manage key internal and external partnerships to develop differentiated content
• Manage large-scale media partnerships to produce content aligned with Citi goals
• Work cross-functionally to develop partnership agreements with internal stakeholders
• Manages a team of junior staff; provides guidance and training
• Assess risk and ensure compliance, safeguarding Citi, its clients and assets

Conocimientos

Content marketing

Content strategy

Leadership

Educación

Bachelor's degree

Master's degree preferred

Descripción del empleo

Citi seeks a Digital Content Senior Manager to lead content strategy and delivery across key business units. You will manage a professional team, shape content calendars, edit Citi content, and partner with stakeholders to drive KPI-aligned outcomes.

You will oversee compliance reviews, optimize content for search and engagement, manage budgets, and collaborate with agency partners on distribution across paid and owned channels. Strong leadership and communication are essential.