Senior Data Analyst, Marketing Analytics

Scopely; Ciudad de México; Híbrido; USD 30,000 - 50,000; Jornada completa

Descripción de la vacante

Join Scopely as a Senior Data Analyst in Marketing Analytics and play a crucial role in delivering insights for a leading mobile gaming studio. This hybrid position involves collaborating with Marketing teams to enhance user acquisition and engagement through data-driven strategies, requiring strong proficiency in SQL and analytical skills.

Formación

• Proven experience in data analysis, especially in B2C sectors.
• Strong knowledge of statistical analysis methods.
• Experience conducting A/B testing.

Responsabilidades

• Collaborate with Marketing teams for actionable insights.
• Develop strategies for data collection and optimization.
• Perform analyses to identify trends in user behavior.

Conocimientos

Analytical

Problem-solving

Communication

Collaboration

Educación

Bachelor's degree in Data Science, Statistics or related field

Herramientas

SQL

Looker

Google Sheets

Python

R

Descripción del empleo

Senior Data Analyst, Marketing Analytics

Scopely is looking for a Senior Data Analyst, Marketing Analytics to join our MAX gaming division in our Mexico studio hub on a hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

Welcome to MAX, a Division of global gaming giant, Scopely – where gaming legends are reborn and new ones are made. We are home to celebrated classics such as Tiki Tripeaks Solitaire, Bingo Bash, Classic Casino and Looney Tunes. At MAX, we’re not just reminiscing; we’re revolutionizing. Join MAX, and be at the forefront of shaping the future of mobile gaming.

What You Will Do

• Work collaboratively with Marketing teams on our Tiki Tripeaks Solitaire title to deliver actionable insights into our games to further increase user acquisition, engagement and monetisation
• Develop data collection systems & strategies to optimise statistical efficiency & data quality
• Proactively perform a wide range of analyses to identify/interpret trends, issues, and opportunities across UA & Marketing
• Answer marketing-related questions & generate marketing reports through exploratory data analyses and ad-hoc reporting
• Design and implement advanced statistical testing for specific problem-solving needs (e.g. A/B testing)

What We’re Looking For

An experienced Analyst with a great understanding of free-to-play gaming who is upbeat, hard-working, well-organised and collaborative in your approach to Analytics. You’ll have:

• A positive attitude and open-minded approach
• Proven experience as a data or financial analyst applying statistical analysis to B2C consumer behaviours (mobile apps, advertising, market activities)
• Outstanding problem-solving skills, including the ability to:
• Analyse situations and figure out best metrics for a situation
• Conceptualise player behaviours based on data
• Identify meaningful proxies of player behaviours where data doesn’t exist
• Strong work ethic, intellectual curiosity, and initiative to complete projects
• Experience using SQL (including sophisticated queries from multiple data sources), and crafting, operating and analysing multiple simultaneous A/B tests
• Strong communication and presentation skills, including extensive use of chart and table tools
• Ability to understand and act on changing priorities, and handle multiple projects based on business needs and anticipated impact
• Familiarity with data and BI presentation tools (Looker/Google Sheets or equivalent)
• Strong English language skills are required for this role as we have a highly diverse and global business

Bonus Points

• Experience in social free-to-play gaming
• Experience with Python, R
• A passion for playing premier mobile, social and casual games
• Experience in making world-class social/casual/casino games

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

Notice to candidates: Scopely, Inc and its affiliates will never request payment or ask for financial information as a condition for applying to a position or receiving an offer of employment. All official Scopely, Inc. recruiters only use email domains that end with @scopely.com.

Our official website iswww.scopely.com. Please only apply to positions posted on our official website and ensure the recruiter only communicates via the official email domain.

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