Search Engine Marketing (SEM) Specialist, Legal Marketing

EverService; Ciudad de México, Guadalajara; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

EverService busca un especialista en marketing de motores de búsqueda (SEM) para unirse a su equipo de marketing en crecimiento. Este rol implica optimizar campañas y aumentar la visibilidad en línea a través de anuncios de servicio local y campañas PPC. Se ofrecen oportunidades de crecimiento y un modelo de trabajo híbrido en Guadalajara o Ciudad de México.

Servicios

Fridays divertidos (una vez al mes, medio día)

Apoyo psicológico online gratuito

Tiempo libre adicional pagado

Modelo de trabajo híbrido

Oportunidades de crecimiento

Liderazgo joven e innovador

Cultura de aprendizaje continuo

Formación

• Experiencia probada en la gestión de campañas SEM, incluyendo LSA o PPC.
• Conocimientos de Google Ads y Meta Ads son un plus.
• Certificaciones en Google Ads u otras plataformas relevantes son un plus.

Responsabilidades

• Desarrollar e implementar estrategias para anuncios de servicio local (LSAs).
• Gestionar campañas PPC de principio a fin, incluyendo investigación de palabras clave.
• Realizar pruebas A/B y analizar datos de rendimiento de campañas.

Conocimientos

Inglés (nivel C1)

Análisis de datos

Optimización de campañas

Educación

Licenciatura en Marketing, Negocios o campo relacionado

Herramientas

Google Ads

Meta Ads

Descripción del empleo

About EverService Holdings, LLC:

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. We strive to help our clients grow their business by driving qualified leads, increasing revenue, and enhancing their brand's visibility online.

About LawRank:

LawRank is a dynamic and innovative digital marketing agency committed to delivering exceptional experiences to our customers in the US. We have offices in Guadalajara and Mexico City, although most positions get to work from home the majority of the time.

Position Overview:

We are seeking a talented and experienced Search Engine Marketing (SEM) Specialist to join our growing marketing team. If you are passionate about driving online visibility, optimizing campaign performance, and staying ahead in the ever-evolving digital landscape, we want to hear from you!

Key Responsibilities:

Local Service Ads (LSAs)

• Develop and implement strategies for Local Service Ads to enhance visibility and engagement at the local level
• Optimize location-based targeting and ensure accurate business information across platforms
• Analyze local search trends and competition to stay ahead in the local market
• Analyze data and provide reporting

Pay-Per-Click (PPC):

• Manage end-to-end PPC campaigns, including keyword research, ad copy creation, and bid management.
• Conduct A/B testing and analyze campaign performance data to optimize for maximum ROI
• Stay updated on industry trends and Google Ads innovations to implement cutting-edge strategies
• Analyze data and provide reporting

Minimum Requirements:

• C1 English certification
• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in managing SEM campaigns, including LSA or PPC, is a plus
• Knowledge of Google Ads, Meta Ads, and other relevant platforms is a plus
• Strong analytical skills with the ability to interpret and act on data insights
• Excellent written and verbal communication skills in English
• Certifications in Google Ads or other relevant platforms are a plus
• If local to Guadalajara or Mexico City, you must commit to a hybrid work environment
• Resume must be submitted in English to be considered

• Fun Fridays (once a month, half-day)
• Free Online Psychological Support – Your mental well-being matters
• Extra Paid Time Off – Recharge when you need it
• Hybrid Work Model for those in Guadalajara or Mexico City – 2 days in-office, 3 days remote
• Growth Opportunities – We’re expanding, and we want you to grow with us
• Young & Innovative Leadership – Be part of a team that values new ideas
• Ongoing Learning Culture – We offer continuous training and development
• Pay: $24,000.00 MXN per month