Salesforce Marketing Cloud Developer Senior

Global Delivery Center Capgemini; Aguascalientes; Presencial; MXN 60,000 - 85,000; Jornada completa

Descripción de la vacante

Join a leading global technology consulting firm as a Salesforce Marketing Cloud Developer in Aguascalientes. This role focuses on designing and deploying digital marketing campaigns using Salesforce Marketing Cloud, guiding teams in best practices, and ensuring a strong customer experience through technical excellence. Applicants should have a solid technical background and be eager to work in a collaborative, inclusive environment.

Servicios

Competitive salary and benefits

Clear career path with learning programs

Global projects and diverse environments

Collaborative teams

Open and inclusive leadership

Formación

• 3+ years as Salesforce Marketing Cloud Developer.
• Advanced proficiency in key Salesforce tools.
• Strong analytical skills and Agile experience.

Responsabilidades

• Design and implement multichannel marketing campaigns.
• Integrate SFMC with CRM and third-party platforms.
• Ensure technical management of automation and segmentation.

Conocimientos

Front-end skills in HTML

CSS

JavaScript

API integration

Data analytics

Educación

Bachelor’s degree in Computer Science

Bachelor’s degree in Systems Engineering

Herramientas

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Content Builder

Apex

Visualforce

Lightning Components

Descripción del empleo

Capgemini is a global leader in technology and consulting services. We reimagine what’s possible and innovate with technology to turn ideas into impactful solutions. Join us and build a career full of opportunities where your work truly makes a difference.

Position: Salesforce Marketing Cloud Developer

Location: Aguascalientes

As a Salesforce Marketing Cloud Developer, you will design and implement multichannel digital marketing campaigns using Salesforce Marketing Cloud (SFMC). You’ll be part of an agile squad involved in the full delivery lifecycle—from discovery to deployment—ensuring technical excellence, best practices, and a seamless customer experience across channels.

Key Responsibilities

• Design and build campaigns using Journey Builder, Email Studio, Mobile, and Web Personalization tools.
• Integrate SFMC with CRM and third-party platforms to gain full customer insight.
• Create and maintain site mapping aligned with client content changes.
• Guide teams on SFMC usage and industry best practices.
• Apply behavioral analytics, machine learning, and data ingestion for targeting.
• Ensure technical management of Data Extensions, automation, and segmentation.
• Stay current with evolving marketing automation technologies.

Technical Skills

• 3+ years of experience as a Salesforce Marketing Cloud Developer
• Proficiency with Journey Builder, Automation Studio, Content Builder
• Strong front-end skills in HTML, CSS, JavaScript
• Hands-on experience integrating APIs and CRM systems
• Experience with Apex, Visualforce, and Lightning Components

Nice-to-Have Skills

• Salesforce Commerce Cloud (SFCC) experience in B2C/B2B/multi-site projects
• Familiarity with Amplience, Sitecore, Salsify, or Bolt
• Knowledge of caching, lazy-loading, DevOps, and SSR optimization

Candidate Requirements

• Bachelor’s degree in Computer Science, Systems Engineering, or related field
• Advanced English (B2+ written and spoken)
• Agile project delivery experience
• Ability to transform marketing strategies into technical execution
• Strong analytical and problem-solving skills

What You’ll Love About Working With Us

Capgemini promotes flexibility, inclusion, and continuous growth. We offer:

• Competitive salary and benefits
• Clear career path with learning and certification programs
• Global projects and diverse work environments
• Collaborative and innovative teams
• Open and inclusive leadership

About Capgemini Group

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided every day by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 300,000 team members in nearly 50 countries. With its strong 50-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast-evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering, and platforms.

At Capgemini Mexico, we aim to attract the best talent and are committed to creating a diverse and inclusive work environment, so there is no discrimination based on race, sex, sexual orientation, gender identity or expression, or any other characteristic of a person. All applications are welcome and will be considered based on merit against the job and/or experience for the position.