Salesforce Marketing Cloud Developer

Capgemini; Aguascalientes; On-site; MXN 420,000 - 660,000; Full time

Job summary

Capgemini Mexico is seeking a talented Salesforce Marketing Cloud Specialist with 5+ years of hands-on experience designing, implementing, and optimizing digital campaigns within the Salesforce ecosystem.

You will design campaigns, build customer journeys, manage Data Extensions, and integrate Marketing Cloud with Salesforce CRM, collaborating with marketing and business teams to deliver measurable outcomes.

Qualifications

• Bachelor's degree in Information Technology, Marketing, Business, or a related field.
• 5+ years of hands-on experience with Salesforce Marketing Cloud.
• Strong experience with Journey Builder, Email Studio, Automation Studio.
• Experience integrating Salesforce Marketing Cloud with Salesforce CRM and other enterprise applications.

Responsibilities

• Design, build, and maintain marketing campaigns using Salesforce Marketing Cloud.
• Develop and optimize customer journeys using Journey Builder.
• Create audience segmentation strategies using Data Extensions, SQL, and Automation Studio.
• Configure and manage Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
• Collaborate with marketing, sales, and business teams to define campaign requirements and objectives.

Skills

Journey Builder

Email Studio

Automation Studio

Salesforce Marketing Cloud

Data Extensions

SQL

Campaign design

Education

Bachelor's degree in Information Technology, Marketing, or Business

Tools

Salesforce CRM

Job description

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Salesforce Marketing Cloud Developer

We are looking for a talented Salesforce Marketing Cloud Specialist with 5+ years of experience designing, implementing, and optimizing digital marketing campaigns within the Salesforce ecosystem. The ideal candidate will possess strong expertise in Marketing Cloud modules, customer journey orchestration, audience segmentation, automation, and email marketing, while collaborating with business stakeholders to deliver personalized customer experiences and measurable marketing outcomes.

Your Role

• Design, build, and maintain marketing campaigns using Salesforce Marketing Cloud.
• Develop and optimize customer journeys using Journey Builder.
• Create audience segmentation strategies using Data Extensions, SQL, and Automation Studio.
• Configure and manage Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
• Collaborate with marketing, sales, and business teams to define campaign requirements and objectives.

Your Profile

• Bachelor's degree in Information Technology, Marketing, Business, or a related field. 5+ years of hands-on experience with Salesforce Marketing Cloud. Strong experience with:
• Journey Builder
• Email Studio
• Automation Studio
• Experience integrating Salesforce Marketing Cloud with Salesforce CRM and other enterprise applications.Knowledge of email marketing best practices and customer engagement strategies.
• Strong analytical and troubleshooting skills.

What you’ll love

Inclusive and Collaborative Culture Thrive in a diverse, respectful, and inclusive environment. Join global employee networks that promote engagement, development, and belonging 2. Celebrate individuality while working as part of a united, values-driven team.

About Capgemini

Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of over 420,000 team members in more than 50 countries. We deliver end-to end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. At Capgemini Mexico, we aim to attract the best talent and are committed to creating a diverse and inclusive work environment, so there is no discrimination based on race, sex, sexual orientation, gender identity or expression, or any other characteristic of a person. All applications welcome and will be considered based on merit against the job and/or experience for the position.