Campaign Technology - Campaign Engineer

Capgemini; Aguascalientes; On-site; MXN 480,000 - 600,000; Full time

Job summary

Capgemini Mexico seeks a hands-on Marketing Technology engineer to own Salesforce Marketing Cloud campaigns, journeys, and audience activation. You will work between CDP Eng and Campaign Operations, writing SQL, leveraging Snowflake, and troubleshooting integrations to deliver scalable marketing solutions.

As part of a collaborative global team, you’ll design, test, and support customer journeys, Automation Studio workflows, and data structures, while exploring AI-enabled automation to

Qualifications

• 4-8+ years in Salesforce Marketing Cloud or MarTech engineering with hands-on campaign automation
• Education: Bachelor's degree or equivalent experience in a related field
• Experience designing and optimizing customer journeys and data models

Responsibilities

• Serve as a hands-on Marketing Technology engineer for SFMC campaign automation, journeys, and audience activation
• Design, configure, test, deploy, and support customer journeys in Journey Builder
• Build and maintain Automation Studio workflows, schedules, imports, extracts, queries, and file-transfer activities
• Develop and optimize SQL for segmentation, eligibility, suppression, personalization, and audience preparation
• Manage Data Extensions, Contact Builder relationships, subscriber data, and campaign data structures
• Support Email Studio and Query Studio activities used by campaign execution teams
• Translate marketing requirements into scalable technical designs and implementation tasks
• Validate audience counts, logic, exclusions, consent, and downstream activation
• Partner with CDP engineers to define data needs and onboard attributes
• Support APIs and integrations among Marketing Cloud, CDP, CRM, and activation platforms
• Investigate failures and coordinate resolution
• Participate in sprint planning, estimation, releases, and production support
• Identify repetitive tasks for AI-enabled automation

Skills

SQL

Snowflake

Campaign automation

Journey Builder

AI automation

Education

Bachelor's degree (related field)

Tools

Salesforce Marketing Cloud

Automation Studio

Query Studio

Email Studio

Data Extensions

Job description

Capgemini

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Your Role

• Serves as a hands-on Marketing Technology engineer responsible for Salesforce Marketing Cloud campaign automation, customer journeys, audience activation, triggered communications, direct-mail triggers, and integration with CDP data products.
• Salesforce Marketing Cloud experience is mandatory and must be present before onboarding; this is not a learn-on-the-job platform role. Campaign Engineers operate between CDP Engineering and Campaign Operations and therefore require strong SQL, practical Snowflake knowledge, and a technical troubleshooting mindset. AI curiosity is required for automation, content operations, testing, and support improvements.
• Design, configure, test, deploy, and support customer journeys in Journey Builder.
• Build and maintain Automation Studio workflows, schedules, imports, extracts, queries, and file-transfer activities.
• Develop and optimize SQL for segmentation, eligibility, suppression, personalization, and audience preparation.
• Manage Data Extensions, Contact Builder relationships, subscriber/contact data, and campaign data structures.
• Support Email Studio and Query Studio activities used by campaign execution teams.
• Translate marketing requirements into scalable technical designs and implementation tasks.
• Validate audience counts, qualification logic, exclusions, consent-related requirements, and downstream activation.
• Partner with CDP engineers to define data requirements, onboard new audience attributes, and troubleshoot upstream issues.
• Support APIs and integrations among Marketing Cloud, CDP, CRM, direct-mail, and other activation platforms.
• Investigate journey, automation, data, delivery, and integration failures and coordinate resolution.
• Participate in sprint planning, estimation, release activities, documentation, and production support.
• Identify repetitive campaign-engineering tasks that can be safely automated or accelerated with AI-enabled tools.

Your Profile

• Education: Bachelor's degree in Computer Science, Engineering, Information Systems, Analytics, Business, Marketing Technology, or another field appropriate to the role. Equivalent relevant experience may be considered.
• Experience: 4-8+ years in Salesforce Marketing Cloud or MarTech engineering, including hands‑on campaign automation, audience activation, and journey orchestration.

What you’ll love

Empowered Careers with Purpose: Work on meaningful projects that use technology to solve real-world challenges.

Growth and Learning at Every Step: Access continuous learning through internal academies, certifications and mentorship.

Own your growth: Open access to digital learning platforms

About Capgemini

Capgemini (Footer)

Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of

over 420,000 team members in more than 50 countries. We deliver end-toend services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations.

At Capgemini Mexico, we aim to attract the best talent and are committed to creating a diverse and inclusive work environment, so there is no discrimination based on race, sex, sexual orientation, gender identity or expression, or any other characteristic of a person. All applications welcome

and will be considered based on merit against the job and/or experience for the position.

Job Description

Data engineers are responsible for building reliable and scalable data infrastructure that enables organizations to derive meaningful insights, make data-driven decisions, and unlock the value of their data assets.

Job Description - Grade Specific

The primary focus is to help organizations design, develop, and optimize their data infrastructure and systems. They help organizations enhance data processes, and leverage data effectively to drive business outcomes.