Sales Insights Coordinator

PepsiCo Deutschland GmbH; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Coordinador de Insights de Ventas para liderar la transformación de datos en insights valiosos. En este rol, serás responsable de diseñar y ejecutar investigaciones, analizar tendencias de mercado y colaborar con equipos clave para integrar insights en la planificación empresarial. Ofrecemos un entorno inclusivo donde puedes crecer y desarrollar tus habilidades, con programas de formación y beneficios que apoyan tu bienestar y el de tu familia. Si estás listo para hacer un impacto significativo, esta es tu oportunidad.

Servicios

Oportunidades de aprendizaje y desarrollo

Programas de bienestar financiero

Flexibilidad laboral

Programas de reconocimiento

Descuentos y convenios

Becas para hijos

Formación

• 1-2 años de experiencia en insights del consumidor y shopper.
• Conocimientos en metodologías Ad-Hoc y herramientas de inteligencia de datos.

Responsabilidades

• Liderar proyectos de investigación cualitativa y cuantitativa alineados a objetivos de negocio.
• Generar insights que impulsen decisiones estratégicas y aceleración de demanda.

Conocimientos

Habilidades analíticas

Pensamiento estratégico

Colaboración

Toma de decisiones

Resolución de problemas

Inglés conversacional

Educación

Licenciatura en Negocios Internacionales

Licenciatura en Marketing

Licenciatura en Administración

Licenciatura en Ingeniería Industrial

Herramientas

Nielsen

Kantar

Excel

Frogtek

Euromonitor

Descripción del empleo

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

The Opportunity

Leading with insights and data tools, to influence business agendas through impactful story telling, and critical connecting dots mindset.

Leading the transformation of data of traditional trade channel, leveraging all the purchased market and shopper tools (Nielsen Retail Index, ScanTT, Kantar, Frogtek and ad-hoc studies) into valuable insights and recommendations that add value to the business and facilitate the decision making, impacting agendas such as: strategic deep dive, revenue management, marketing, demand acceleration, customer engagement, data driven insights.

Your Impact

As Sales Insights Coordinator your responsibilities would consist of:

1. Lead the design and execution of both qualitative and quantitative research projects, ensuring they align with business objectives and provide valuable insights into customer needs and behaviors. Market research master.
2. Responsible for follow up on shopper and market trends into convincing business transformational agendas.
3. Connecting tools, digitization agenda to improve executions and performance by using (i.e. Nielsen, Kantar, Frogtek) at the POS.
4. Oversee the gathering, analysis, interpretation and presentation of consumer, market, and business data to generate actionable insights that drive strategic decisions, to accelerate demand and SOM.
5. Collaborate by recommendations based on channel business questions by using all market data information, with sales, Revenue Management, Marketing, Catman and other key departments to ensure insights are integrated into business planning and decision-making processes.
6. Prepare and deliver regular reports and presentations, showcasing insights and key findings to senior leadership, stakeholders, and cross-functional teams.
7. Coordinate the daily business activities including but not limited to administrative activities, contact with agencies Ad hoc studies and Traditional trade teams interactions.
8. Coordinate the execution of actions plans coming from the analysis of different sources of information as KWP, Nielsen, Frogtek Ilacad, Euromonitor, etc.

Qualifications

¿Who Are We Looking For?

• Bachelor’s degree (International Business, Marketing, Administration and or Industrial Engineer)

• 1-2 years of consumer/shopper insights experience/regions, channels and customer experience/ knowledge, development and management of Ad-Hoc methodologies, technical know how in intelligence data such as Nielsen, Kantar, Euromonitor, Frogtek.

• Strong analytical skills with attention to detail.

• Strategic thinking capabilities.

• Experience with database management; proficiency in Nielsen, Excel.

• Strong collaborative skills.

• Decision-making and problem-solving abilities.

• Conversational English.

• Effective presentation skills.

• Ability to innovate.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.