Retention Marketing Lead

Creative Work Club; Estado de México; On-site; MXN 541,907 - 812,861; Full time

Job summary

A fashion marketing firm is looking for a Retention Marketing Lead to drive customer engagement through targeted email campaigns. This role requires expertise in customer lifecycle marketing and strong analytical skills. You will collaborate with teams to optimize email strategies for both Canadian and U.S. markets. The ideal candidate will have experience in the fashion industry and possess excellent copywriting and graphic design abilities. Join us to enhance customer loyalty and increase revenue contributions.

Qualifications

• Strong understanding of customer lifecycle marketing and segmentation strategies.
• Analytical mindset with the ability to interpret marketing data.
• Excellent written English and copywriting skills.

Responsibilities

• Plan and execute approximately 3 campaign emails per week for both Canadian and U.S. markets.
• Collaborate with the Ecommerce Manager on the monthly content calendar.
• Conduct quality assurance testing, A/B testing, and UTM tracking.

Skills

Customer lifecycle marketing

Segmentation strategies

Retention-focused campaigns

Analytical mindset

Excellent written English

Graphic design skills

Email marketing optimization

Collaboration

Tools

Adobe Creative Suite

Photoshop

Job description

Overview

Gentle Fawn is a women’s fashion brand that designs feminine, effortless pieces, perfect for your everyday wardrobe. As our Retention Marketing Lead, you’ll play a key role in driving customer engagement and loyalty through best-in-class email and retention campaigns. You’ll be hands-on with the day-to-day planning, building, and execution - ensuring every send is timely, on-brand, and delivers a seamless experience.

Reports To

Director of Marketing

Scope of Work

Initial Audit

• Email Flows Audit
  • Review all existing automated flows.
  • Identify optimization opportunities across key flows including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, and Customer Win-Back.
  • Identify optimization and personalization opportunities across Loyalty Program flows.
  • Implement improvements based on audit findings and recommend additional flows where appropriate.
• Campaign Email Audit
  • Review current campaign strategy, structure, and performance.
  • Provide recommendations to improve campaign structure, messaging, and performance.
  • Implement recommended changes to campaign setup and workflow.
• List Health
  • Review current list structure and overall list health.
  • Identify opportunities to improve segmentation, engagement, and deliverability.
  • Implement optimizations where needed.

Ongoing Support

• Plan and execute approximately 3 campaign emails per week, tailored for both the Canadian and U.S. markets.
• Collaborate with the Ecommerce Manager on the monthly content calendar and campaign timing.
• Own the process of briefing, copywriting, building, scheduling, and deploying emails.
• Conduct quality assurance testing, A/B testing, and UTM tracking for all campaigns.
• Work with the internal team for graphic design support.
• Email Optimization + Reporting
  • Identify opportunities for segmentation and personalization.
  • Provide ongoing recommendations related to campaign timing, messaging, and performance optimization.
  • Share monthly performance reporting including:
  • Key metrics and trends
  • Testing results
  • Strategic recommendations and action items
• Loyalty Program Email Support
  • Collaborate with Ecommerce Manager on loyalty-focused email and retention campaigns to encourage point earning, redemption, and repeat purchases.
  • Collaborate with Ecommerce and Marketing teams to integrate loyalty messaging across email, onsite experiences, and promotional campaigns.

Additional Items

• Provide recommendations for lead capture improvements and list growth strategies.
• Identify opportunities to improve overall list quality and engagement.

Goal

• Increase Canadian revenue contribution from 20% to 30%.
• Rebuild and grow US email channel.

Required Skills and Qualifications

• Strong understanding of customer lifecycle marketing, segmentation strategies, and retention-focused campaigns.
• Analytical mindset with the ability to interpret marketing data, identify insights, and translate findings into actionable improvements.
• Excellent written English and copywriting skills with the ability to adapt and articulate a consistent brand voice.
• An eye for design and the ability to create branded email marketing assets, optimized with best practices.
• Experience with graphic design and image editing tools (Adobe Creative Suite or Photoshop).
• Experience building and optimizing segmentation, automated email workflows, and A/B testing strategies.
• Highly organized with strong attention to detail and the ability to manage multiple campaigns and deadlines simultaneously.
• Collaborative mindset with the ability to work cross-functionally.
• Experience marketing to the North American market (Canada and U.S.).
• Experience within the apparel or fashion industry is considered an asset