Retail SEO Specialist | Walmart | Amazon

eStoreLabs; Guadalajara; Presencial; USD 30,000 - 50,000; Jornada completa

Descripción de la vacante

eStoreLabs seeks an experienced SEO Specialist to improve organic visibility and drive results for eCommerce platforms like Amazon. The role involves conducting keyword research, optimizing listings, analyzing performance metrics, and collaborating with various teams. Join a dynamic, international team and enjoy a flexible work environment with development opportunities.

Servicios

26 paid days off plus holidays

Performance bonus

Training in eCommerce

Flexible working days

Formación

• 3–5 years SEO experience with eCommerce focus.
• Advanced English proficiency.
• Strong skills in analytics and keyword research.

Responsabilidades

• Conduct keyword research for Amazon and other platforms.
• Optimize product listings and analyze performance KPIs.
• Collaborate with teams to implement SEO strategies.

Conocimientos

Keyword research

Content optimisation

On-site SEO

Analytical skills

Project management

Educación

3–5+ years of SEO experience

Advanced English level - C1

Herramientas

Helium 10

Google Analytics

Amazon Brand Analytics

SEMrush

Ahrefs

Descripción del empleo

eStoreLabs is a data-driven eCommerce powerhouse with strategic advisory capabilities. As an agile-oriented eCommerce company, we serve global enterprises and help build online sales for brands. We provide measurable results through performance-based strategies. eStoreLabs is committed to employee development and fostering a positive work atmosphere.

Role Description

• Conduct in-depth keyword research tailored to Amazon and other FMCG US eCommerce platforms (e.g., Walmart, Kroger, Target, Instacart).
• Optimise product listings and brand storefronts on Amazon, ensuring best practices in titles, bullets, A+ content, and backend keywords.
• Monitor and improve organic visibility and ranking of product pages on eRetailers platforms using SEO tools and internal analytics.
• Perform competitive analysis and identify SEO opportunities across eRetailer platforms, specific to various US e-Retailers (beyond Amazon).
• Collaborate with content, design, and client teams to implement SEO strategy aligned with campaign/optimisation project goals.
• Track, report, and analyse performance KPIs for SEO activities - organic traffic, keyword movements, conversions. Be able to draw data-based SEO recommendations, identify gaps/improvement areas and suggest corrective plans to the internal team and the client.
• Stay updated on algorithm changes on Amazon and emerging US marketplace trends.
• Support clients with strategic SEO recommendations and performance reviews.
• Collaborate with syndication and PIM/DAM teams to ensure consistency and SEO-friendliness across touchpoints.
• Knowledge of diverse SEO tools and capabilities within eRetailers platforms, most used in the US marketplace, to deliver best-in-class SEO practices
  
  

Requirements

• 3–5+ years of SEO experience, including eCommerce SEO (Amazon focus essential, but preferred beyond).
• Advanced English level - at least C1
• Solid understanding of Amazon A9/A10 algorithm mechanics and ranking factors.
• Hands-on experience with tools like Helium 10, Jungle Scout, DataHawk, or similar e-Retailers-focused platforms.
• Strong skills in keyword research, content optimisation, on-site SEO, and metadata structuring.
• Experience with analytics platforms: Google Search Console, Google Analytics, Amazon Brand Analytics.
• Understanding US market trends and consumer behaviour in digital commerce. Combined with creative thinking and the ability to draw inspiration from immediate (direct) and indirect competition/categories.
• Proven track record of delivering measurable SEO results for eCommerce or CPG/FMCG brands.
• Strong presentation skills for internal and client–facing meetings
• Good analytical and project management skills
• Nice to have:
• Experience with SEO across other US marketplaces (Walmart, Target+, Instacart, etc.).
• Familiarity with syndication and PIM/DAM teams to ensure consistency and SEO-friendliness across touchpoints.
• Familiarity with digital shelf analytics and share-of-voice tools (e.g., Profitero, Clavis, Edge by Ascential). Commerce IQ knowledge is a plus.
• Exposure to content syndication systems (like Salsify, Syndigo).
• Basic knowledge of HTML/CSS and technical SEO auditing.
• Familiarity with tools such as SEMrush, Ahrefs, Screaming Frog, and Mongools is also preferred.
• Understanding of broader eCommerce marketing (PPC, retail media, content strategy).
  
  

What We Offer

• Cooperation based on a B2B contract or individual contract through the professional Deel platform for international cooperation
• 26 paid days off from service provision, plus Bank holidays as paid days off
• Opportunity to work with international brands and to participate in an exciting global project
• Exciting and friendly work environment
• Work in an international team without rigid corporate rules
• Training in eCommerce and development opportunities
• Performance bonus
• Shorter working day on Fridays!
  
  

Recruitment Process

• Step 1: Analysis of received applications (CVs) - at this stage, we will select the CVs which will cover most of the features we indicated in the offer, and then contact selected candidates
• Step 2: Meeting with HR (online)
• Step 3: Recruitment interview with a Region Director (online)
• Step 4: Preparing and presenting the recruitment task (online)
  
  

Please provide your CV in English. We are looking forward to receiving your application!