Retail Media Lead

Mondelez International Inc.; Santa Fé; Sur place; MXN 900 000 - 1 300 000; Plein temps

Résumé du poste

Mondelez Mexico is seeking a media professional to lead the media agenda in its geography, working with marketing to execute plans and optimize ROI. You will build strong relationships with agencies and guide digital media initiatives across the business.

This role demands experience in Retail Media, eCommerce, and the ability to influence local, regional and global stakeholders while driving test-and-learn approaches in a fast-paced FMCG environment.

Qualifications

• Experience in Retail Media, eCommerce, or digital media in FMCG/CPG contexts.
• Ability to manage relationships with retailers, marketplaces and digital ecosystems.
• Capacidad para influir en stakeholders a nivel local, regional y global.

Responsabilités

• Execute media strategy in your assigned area, partnership with marketing and agencies.
• Implement media plans, measure ROI and optimize campaigns for performance.
• Build and manage agency relationships and drive digital learnings across the function.
• Contribute to testing and scaling learnings across markets.

Connaissances

Media buying

Analytics

Digital media

eCommerce

Stakeholder management

Test & learn

Bias to action

Communication

Description du poste

Santa Fé, Mexico

Full time

R-178869

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride

You manage the media agenda in a particular geography.

How you will contribute

You will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.

What you will bring

• Media, including media buying and analytics, experience ideally gained across the agency and industry
• Digital media ideally with exposure to eCommerce best practice
• Working with and influencing external partners, matrixed local, regional and global stakeholders
• Having a test-and-learn mentality, taking learning and scaling them broadly.
• Having a bias to action
• Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
• Communicating effectively, verbally and in writing

Más acerca del rol:

Experiencia

• Más de 5 años de experiencia en Retail Media, eCommerce, Commerce Marketing, Shopper Marketing o Digital Media.
• Experiencia comprobable: liderando estrategias de Retail Media en México, trabajando con retailers, marketplaces y ecosistemas digitales relevantes, gestionando stakeholders regionales y globales en entornos FMCG/CPG (altamente deseable).

Conocimientos Clave

• Planeación y ejecución de Retail Media, medición de resultados e incrementalidad, ecommerce y digital commerce, gestión de audiencias y shopper marketing, analítica y business intelligence, KPIs de negocio y comercio digital (ROAS, iROAS, Incremental Sales, NTB, Conversion Rate, Share of Search, Share of Voice, entre otros).

Competencias Críticas

Liderazgo Estratégico, capacidad para conectar inversiones en Retail Media con resultados de negocio, pensamiento estratégico y orientación comercial, visión para identificar oportunidades de crecimiento y transformación, gestión de stakeholders, alta capacidad de influencia en entornos operacionales, experiencia trabajando con equipos locales, regionales y globales.

Comunicación Ejecutiva

• Capacidad para presentar recomendaciones y resultados a niveles directivos, excelente storytelling y simplificación de información compleja, Perfil organizado y orientado al detalle, capacidad demostrada para gestionar múltiples proyectos de manera simultánea.
• Fuerte foco en cumplimiento, seguimiento y ejecución.

Indicadores de Éxito

Durante el primer año, esta posición deberá:

• Implementar un modelo operativo integrado entre cliente y agencia.
• Mejorar la alineación entre las necesidades locales y los procesos regionales.
• Incrementar la visibilidad del impacto de Retail Media en resultados de negocio.
• Fortalecer la integración entre Media, Data, Social Media, Contenido y Commerce.
• Generar eficiencias operativas y mejoras en el desempeño de las campañas.

No Relocation support available

Business Unit Summary

• Mondelez México has been in the country since 1927 and currently employs 6,000 wonderful people. Our diverse portfolio includes iconic and mouth-watering global brands such as Trident , Oreo , Philadelphia , and local jewels like Clorets and Bubbaloo . We are leaders in the making of cream cheese, powdered beverages and confections—in fact, we make seven out of every 10 chewing gums consumed by Mexicans. Our growth is supported by our cutting-edge manufacturing facilities, such as our Puebla Plant and Nuevo León HUB, which are the largest gums, candies and biscuits factories in the world in terms of volume. You can buy are products in 900,000 places in Mexico. We are also home to one of the 11 technology centers Mondelez International has worldwide, a specialized gum and candy facility that places us at the forefront of innovation and development in the country and drives our purpose to lead the future of snacking. We are pioneers in the country in work-life balance practices such as extended maternity leave, open spaces, remote work and flexible working hours.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Media

Marketing

At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.

We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum

Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.

Join us and Make It An Opportunity!

Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.