Retail Media Lead

Mondelēz International; Puebla de Zaragoza; Sur place; MXN 900 000 - 1 400 000; Plein temps

Résumé du poste

Mondelez México seeks a senior media professional to own the media agenda across a defined geography, partnering with marketing and agencies to deliver ROI-driven campaigns.

The role requires expertise in Retail Media, digital marketing, stakeholder management, and a test-and-learn approach to scale learnings across markets.

Qualifications

• You will manage the media strategy and plan with ROI focus.
• Experience in Retail Media, eCommerce, and digital marketing in FMCG/CPG is highly desirable.
• You will collaborate with local, regional and global stakeholders.
• You will drive test-and-learn initiatives and scale successful learnings.
• You will effectively communicate insights and recommendations to leadership.

Responsabilités

• You will execute the media strategy in your area, business unit, country, or category.
• You will implement a media plan and assess ROI.
• You will build relationships with agencies and external partners.
• You will drive understanding and use of digital platforms in marketing plans.
• You will learn and develop the wider marketing function.

Connaissances

Media buying & analytics

Digital media

Stakeholder management

Test-and-learn mindset

Bias to action

Process management

Executive communication

Description du poste

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride

You manage the media agenda in a particular geography.

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride

You manage the media agenda in a particular geography.

How You Will Contribute

You will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.

What You Will Bring

• Media, including media buying and analytics, experience ideally gained across the agency and industry
• Digital media ideally with exposure to eCommerce best practice
• Working with and influencing external partners, matrixed local, regional and global stakeholders
• Having a test-and-learn mentality, taking learning and scaling them broadly.
• Having a bias to action
• Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
• Communicating effectively, verbally and in writing

Más acerca del rol:

Experiencia

• Más de 5 años de experiencia en Retail Media, eCommerce, Commerce Marketing, Shopper Marketing o Digital Media.
• Experiencia comprobable: liderando estrategias de Retail Media en México, trabajando con retailers, marketplaces y ecosistemas digitales relevantes, gestionando stakeholders regionales y globales en entornos FMCG/CPG (altamente deseable).

Conocimientos Clave

• Planeación y ejecución de Retail Media, medición de resultados e incrementalidad, ecommerce y digital commerce, gestión de audiencias y shopper marketing, analítica y business intelligence, KPIs de negocio y comercio digital (ROAS, iROAS, Incremental Sales, NTB, Conversion Rate, Share of Search, Share of Voice, entre otros).

Competencias Críticas

Liderazgo Estratégico, capacidad para conectar inversiones en Retail Media con resultados de negocio, pensamiento estratégico y orientación comercial, visión para identificar oportunidades de crecimiento y transformación, gestión de stakeholders, alta capacidad de influencia en entornos operacionales, experiencia trabajando con equipos locales, regionales y globales.

Comunicación Ejecutiva

• Capacidad para presentar recomendaciones y resultados a niveles directivos, excelente storytelling y simplificación de información compleja, Perfil organizado y orientado al detalle, capacidad demostrada para gestionar múltiples proyectos de manera simultánea.
• Fuerte foco en cumplimiento, seguimiento y ejecución.

Indicadores de Éxito

Durante el primer año, esta posición deberá:

• Implementar un modelo operativo integrado entre cliente y agencia.
• Mejorar la alineación entre las necesidades locales y los procesos regionales.
• Incrementar la visibilidad del impacto de Retail Media en resultados de negocio.
• Fortalecer la integración entre Media, Data, Social Media, Contenido y Commerce.
• Generar eficiencias operativas y mejoras en el desempeño de las campañas.

No Relocation support available

Business Unit Summary

Mondelez México has been in the country since 1927 and currently employs 6,000 wonderful people. Our diverse portfolio includes iconic and mouth-watering global brands such as Trident, Oreo, Philadelphia, and local jewels like Clorets and Bubbaloo. We are leaders in the making of cream cheese, powdered beverages and confections—in fact, we make seven out of every 10 chewing gums consumed by Mexicans. Our growth is supported by our cutting-edge manufacturing facilities, such as our Puebla Plant and Nuevo León HUB, which are the largest gums, candies and biscuits factories in the world in terms of volume. You can buy are products in 900,000 places in Mexico. We are also home to one of the 11 technology centers Mondelez International has worldwide, a specialized gum and candy facility that places us at the forefront of innovation and development in the country and drives our purpose to lead the future of snacking. We are pioneers in the country in work-life balance practices such as extended maternity leave, open spaces, remote work and flexible working hours.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular
Media
Marketing