Reporting & Analytics Manager

Univision Communications, Inc; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading media company in Mexico is seeking a Reporting & Analytics Manager to enhance customer engagement strategies. This role involves owning the reporting framework, delivering insights, and collaborating across departments to optimize performance. The ideal candidate will have over 5 years of experience in marketing analytics and a strong background in CRM platforms. This is an on-site position, requiring excellent communication skills.

Formación

• 5+ years of experience in marketing analytics or performance reporting.
• Hands-on experience with CRM platforms.
• Proficiency in building reports and dashboards.

Responsabilidades

• Serve as the primary analytics lead for CRM initiatives.
• Design automated reporting frameworks for lifecycle marketing campaigns.
• Collaborate with teams to optimize lifecycle programs.

Conocimientos

Data-driven decision-making

CRM analytics

Communication skills

Reporting and insights

Educación

Bachelor's degree in Marketing, Business, Analytics, or related field

Herramientas

Braze

SQL

Descripción del empleo

ABOUT THE ROLE & TEAM

TelevisaUnivision is the leading Spanish-language media company in the world! We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We’re growing our offerings, building on the launch of our successful streaming platform ViX.

The Lifecycle Marketing team at ViX is seeking a strategic, data-driven Reporting & Analytics Manager to elevate the impact of our customer engagement efforts. In this role, you will own the end-to-end reporting and insights framework that guides our CRM and lifecycle marketing strategies. You will act as a trusted analytics partner to stakeholders across CRM, BI, and Product, helping to drive upgrades and increasing user engagement across both platforms (AVOD and SVOD). This is a highly visible role that requires analytical depth, business acumen, and the ability to influence decision-making through compelling, actionable insights.

ABOUT YOU

• Passionate about combining analytics and marketing to shape data-backed strategies that drive customer engagement and growth.

• Thrive in fast-paced environments, can work independently, and are skilled at translating complex data into clear, digestible narratives.

• Take initiative, have excellent cross-functional communication skills, and are driven by curiosity and continuous improvement.

YOUR DAY -DAY:

• Serve as the primary analytics lead for CRM initiatives, delivering insights that drive campaign performance and customer lifecycle improvements.

• Design and implement automated reporting frameworks to track performance of lifecycle marketing campaigns (email, push, in-app, etc.) using tools such as Braze and BI dashboards.

• Develop and publish weekly and monthly reporting with meaningful takeaways and recommendations to guide strategic decision-making.

• Collaborate with the CRM team to optimize trigger-based lifecycle programs (e.g., onboarding, retention, churn prevention, reactivation).

• Lead cross-functional data projects with Marketing, Product, and Data teams to enhance tracking capabilities and support campaign effectiveness.

• Conduct ad hoc analyses to support key marketing initiatives and identify new opportunities for optimization and growth.

• Ensure data quality, integrity, and consistency across lifecycle campaign tracking and reporting.

YOU HAVE:

• Bachelor’s degree required, degree in Marketing, Business, Analytics, or related field preferred.

• 5+ years of experience in marketing analytics, CRM/lifecycle marketing, or performance reporting, ideally with a subscription-based digital product (e.g., streaming, SaaS, media).

• Hands-on experience with CRM and customer engagement platforms such as Braze, Segment, or similar.

• Proficiency in building reports and dashboards; strong data manipulation skills (SQL is a plus).

• Demonstrated ability to synthesize complex data into clear, actionable insights and present findings to both technical and non-technical stakeholders.

• High attention to detail with excellent organization and multitasking skills.

• Strong communication and storytelling abilities in English (written and verbal).

Eligibility Requirements

• Must be willing to work from office in Ciudad de Mexico

• Employment/education will be verified

WHY JOIN US?

At ViX, you’ll be part of a passionate team shaping the future of Spanish-language streaming. You’ll work in a fast-paced, collaborative environment where your contributions directly impact business growth and customer experience.

Univision es un empleador que ofrece equidad e igualdad de oportunidades. Todos los solicitantes calificados recibirán consideración para el empleo sin distinción de sexo, identidad de género, orientación sexual, raza, color, religión, origen nacional, discapacidad, estado de veterano protegido, edad o cualquier otra característica protegida por la ley.

About TelevisaUnivision

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com .

Sobre TelevisaUnivision

TelevisaUnivision es la compañía líder de medios en español en el mundo. Impulsada por la biblioteca propia más grande de contenido en español y una alta capacidad de producción, TelevisaUnivision es el más grande productor de contenido para las verticales de noticias, deportes y entretenimiento. Este contenido original es lo que impulsa las plataformas de TelevisaUnivision, que incluyen las cadenas de transmisión líderes Univision, las estrellas, Canal 5, y UniMás, y un portafolio de 38 canales de televisión de paga, que incluyen TUDN, Galavisión, Distrito Comedia, y TL Novelas. La compañía además opera el estudio de producción cinematográfica líder en México, Videocine, y posee y administra las plataformas más grandes de audio en español en Estados Unidos en 35 estaciones y la plataforma digital Uforia. TelevisaUnivision también es propietaria de ViX, el servicio de streaming en español más grande del mundo. Para más información, por favor visita televisaunivision.com .