Remote Digital Marketing Specialist — Data-Driven Growth

Zebra Technologies; México; Remote; MXN 279,000 - 502,000; Full time

Job summary

Zebra Technologies is seeking a driven Digital Marketing Specialist for a fully remote position. You will develop and execute online marketing strategies across SEO, SEM, social media, and email to raise brand visibility and generate qualified leads.

Responsibilities include keyword research, campaign optimization, content creation, analytics tracking, and cross-functional collaboration to ensure cohesive messaging and continuous improvement.

Qualifications

• Proven experience of at least 3 years in digital marketing roles.
• Strong understanding of digital marketing principles.

Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Skills

Digital marketing

SEO

SEM

Social media

Email marketing

Google Ads

Google Analytics

Tools

Google Ads

Google Analytics

Job description

Zebra Technologies is seeking a driven Digital Marketing Specialist for a fully remote position. You will develop and execute online marketing strategies across SEO, SEM, social media, and email to raise brand visibility and generate qualified leads.

Responsibilities include keyword research, campaign optimization, content creation, analytics tracking, and cross-functional collaboration to ensure cohesive messaging and continuous improvement.