Regional On Premise Manager

Red Bull; Región Centro; On-site; MXN 600,000 - 1,000,000; Full time

Job summary

SmartRecruiters, Inc. seeks a Regional On Premise Manager based in Monterrey, Mexico with a relocation from Guadalajara.

You will lead Musketeers, drive the On Premise strategy, and optimize resources to meet the business plan while ensuring premium Red Bull activations across the region. You will train and coach the Musketeer team, build key relationships with regional partners, manage the budget, and implement marketing initiatives in collaboration with national counterparts, while living the

Qualifications

• University – Bachelor’s degree preferred (business, marketing or similar).
• Recommended 3-4 years sales experience with a strong track record of success.
• Recommended 2-3 years of management experience (in the On Premise beverage industry is a plus).
• Strong On Premise industry knowledge, contacts and experience in “the scene”.
• Strong analytical, planning and financial skills.
• Clear understanding of markets, sales & distribution, competitor activity, consumer behaviour in FMCG context.
• Driver's License.
• Fluent in written and spoken English.
• Very high negotiation and communication skills.
• Fully understands and embraces the musketeer profile.
• Must be proficient in EDV (Word, Excel, Power Point, etc.).

Responsibilities

• Assume and live the Red Bull OP Culture.
• Be a brand ambassador in front the Musketeers and the On Premise network.
• Monitoring image standards within the Musketeer team regarding the brand premium values of Red Bull.
• Fluent communication with Musketeers and the National On Premise Manager.
• Secure and optimize relations with all regional business units, especially Off Premise and Culture in the region.
• Ensure availability, premium On Premise activation and High 5 execution at events.
• Attendance on key 3rd party and Red Bull events.
• Monitor customer incentives by profitability of invitations.
• Plan and develop the regional area in the regional business plan.
• Drive growth by implementing the national On Premise strategy.
• Setup route planning for outlet coverage.
• Build and maintain relationships with key On Premise partners.
• Own the regional On Premise budget and reports.
• Compile and report competitors activity.
• Develop regional On Premise marketing strategy with National On Premise Marketing Manager.
• Locate offset financial contribution with added value solutions to main accounts.
• Set up regional training for Musketeer team.
• Conduct training sessions and coach Musketeers in the field.

Skills

Fluent English

Leadership

Negotiation

Sales experience

Analytical skills

Planning skills

Financial skills

Education

Bachelor's degree

Tools

Microsoft Excel

PowerPoint

Word

Job description

The Regional On Premise Manager is responsible for the On Premise volume and the development of the brand in the assigned region by leading the Musketeers in an effective way, and by managing and optimizing the available resources to achieve Business Plan objectives. The ROPM trains and develops the Musketeers continuously to secure a high-performing team. This position is based in Monterrey, Mexico, and we are specifically looking for candidates currently located in Guadalajara who are willing to relocate to Monterrey.

Job Description

"LIVING" THE RED BULL ON PREMISE CULTURE

Assume and live the Red Bull OP Culture. Creation of “kindred spirits”.

Being brand ambassador in front the Musketeers and the On Premise network.

Monitoring image standards within the Musketeer team regarding the brand premium values of Red Bull.

COMMUNICATION

Fluent communication and know-how exchange with his/her Musketeers and the National On Premise Manager.

Permanent teamwork with other On Premise Regional Managers.

Securing and optimizing the relation with all regional business units, especially Off Premise and Culture in the region.

EVENT ACTIVATION

Ensures availability, premium On Premise activation and High 5 execution at third party and Red Bull events.

Attendance on key 3rd party and Red Bull events.

Monitor customer incentives by searching the profitability of all invitations.

AREA MANAGEMENT

Planning and continuously developing of her/his area in the regional business plan. Secure the implementation of the national business plan in the region.

Manage team to drive horizontal and vertical growth by putting the national On Premise strategy into practice. Permanently searching for new opportunities and securing the existing ones.

Setup a proper route planning to secure perfect outlet coverage in the respective area.

Builds and maintains relationships with key On Premise partners in the assigned area.

ADMINISTRATION

Ownership of the regional On Premise budget in relation with the national business Plan.

Keeping records of all Musketeer activities in the region. Fulfilment of reports dead lines.

Compile and reports of competitors activity in the region.

ON PREMISE MARKETING

Development of the regional On Premise marketing strategy together with the National On Premise Marketing Manager and putting it into practice.

Locate offset financial contribution with added value solutions to main accounts which build long term credibility & partnership.

TRAINING, COACHING, MOTIVATING AND ASSESSING

Set up and execute the regional training plan for the Musketeer team.

Responsible for conducting training sessions with the team towards desired outcome.

Coaching and training of Musketeers on the job based on observed strengths and opportunities. Spends a minimum of four days a week in the field with his/her Musketeers.

ART OF MUSKETEERING

Seek out and engages continuously potential qualified candidates that best fit Musketeer job description.

Screen Applicants based on resume and referrals, ask relevant questions during interview process.

Assess Candidates on both substantive answers to interview questions as well as overall communication and sales skills and presentation.

Qualifications

• University – Bachelor’s degree preferred (business, marketing or similar).
• Recommended 3-4 years sales experience with a strong track record of success.
• Recommended 2-3 years of management experience (in the On Premise beverage industry is a plus).
• Strong On Premise industry knowledge, contacts and experience in “the scene”.
• Strong analytical, planning and financial skills.
• Clear understanding of markets, sales & distribution, competitor activity, consumer behaviour in FMCG context.
• Driver's License.
• Fluent in written and spoken English.
• Very high negotiation and communication skills.
• Fully understands and embraces the musketeer profile.
• Must be proficient in EDV (Word, Excel, Power Point, etc.).

Additional Information

We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.

We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.