Regional Marketing Specialist - LAC

Futurex; Ciudad de México; Presencial; MXN 651,000 - 931,000; Jornada completa

Descripción de la vacante

A leading encryption solutions company seeks a Regional Marketing Specialist to enhance its marketing impact in the Latin America and Caribbean region. This role involves developing comprehensive marketing strategies, managing campaigns, and driving brand visibility through targeted initiatives. The ideal candidate possesses a Bachelor's degree and experience in technology marketing, is proficient in English and Spanish, and thrives in collaborative environments.

Servicios

Dynamic team environment

Opportunities for growth

Competitive salary and benefits

Formación

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in regional, campaign, or demand-gen marketing roles in the technology or cybersecurity industry.
• Required native or bilingual fluency in English and Spanish.

Responsabilidades

• Develop and deliver a comprehensive marketing strategy aligned with business goals.
• Plan, execute, and optimize marketing campaigns for customer acquisition and engagement.
• Oversee and localize digital marketing initiatives and manage trade shows.

Conocimientos

Collaboration

Market Research

Communication Skills

Digital Marketing

Campaign Management

Educación

Bachelor's degree in Marketing, Business, or related field

Herramientas

Marketing tools and platforms

Descripción del empleo

About Us:

Futurex is a leader and innovator in the encryption market, delivering uncompromising enterprise-grade data security solutions. Over 15,000 organizations worldwide trust Futurex to provide groundbreaking hardware security modules, key management servers, and cloud HSM solutions to address mission-critical data encryption and key management needs. Our dynamic team thrives on creativity and collaboration, making us a powerhouse of ideas and solutions.

Role Overview:

We are seeking a talented Regional Marketing Specialist to join our Marketing team. As a Regional Marketing Specialist at Futurex, this individual will play a pivotal role in amplifying the impact of our mission in the Latin America and Caribbean (LAC) region. Responsible for managing all aspects of marketing, including events, localization of corporate campaigns, and demand generation within the region; this role will be instrumental in driving the successful promotion of our cutting-edge solutions. By closely collaborating with the marketing team and cross-functional partners, especially sales, the Regional Marketing Specialist will contribute directly to our company's broader goal of shaping the future of data security and encryption in the global marketplace.

Responsibilities:

· Collaborate closely with the VP of Enterprise Sales, LAC and the VP of Global Marketing to develop and deliver a comprehensive marketing strategy that aligns with overall business goals and objectives.

· In alignment with the sales team, plan, execute, and optimize marketing campaigns by collaborating with the campaign and demand generation teams to drive customer acquisition, engagement, and retention for the LAC region.

· Oversee and localize digital marketing initiatives, including campaign activity and landing pages, social media marketing, and email marketing.

· Coordinate and manage marketing events across the LAC region, trade shows, and sponsorships to enhance brand visibility and generate leads.

· Build and maintain brand awareness and consistency across all marketing channels in the LAC region.

· Conduct market research to identify key trends, competitive landscape, and opportunities for growth in the LAC region.

· Collaborate with the sales team to create sales enablement materials and support the sales process.

· Monitor and analyze marketing performance metrics, KPIs, and ROI to measure the effectiveness of marketing initiatives and drive continuous improvement.

Qualifications:

· Bachelor's degree in Marketing, Business, or a related field.

· Proven experience in regional, campaign, or demand-gen marketing roles in the technology or cybersecurity industry.

· A solid understanding of cybersecurity products and market trends is a plus.

· Excellent communication skills and the ability to collaborate effectively with cross-functional and remote teams.

· Proficiency in marketing tools and platforms.

· Required native or bilingual fluency in English and Spanish.

Why Join Us:

· Be part of a dynamic team that values innovation and fosters creativity.

· Work on projects that contribute to shaping the future of the encryption market.

· Opportunity for growth and skill development within a forward-thinking company.

· Competitive salary and benefits package.

If you love technology and marketing, we invite you to be a part of our journey.