Region Marketing Manager Category

Ferrero International S.A.; Región Centro; Presencial; MXN 1,473,000 - 1,842,000; Jornada completa

Descripción de la vacante

A leading global confectionery company is seeking a Region Marketing Manager to drive category strategy and brand performance across the region. Ideal candidates should have 10-12 years of marketing experience in FMCG, strong analytical skills, and excellent communication abilities. The role offers a chance to work cross-functionally and make a significant impact on brand equity and performance.

Formación

• 10-12 years of experience in Marketing, ideally in FMCG.
• Proven ability to manage brand portfolios.
• Strong understanding of P&L and media planning.
• Fluent in English (spoken and written).

Responsabilidades

• Drive regional strategy of a category for brand equity.
• Define and approve annual category media plan.
• Act as liaison between Area Marketing Managers and local markets.
• Support rollout of innovations within the region.
• Build a comprehensive view of marketing performance.

Conocimientos

Brand portfolio management

Strategic planning

Analytical skills

Stakeholder management

Cross-functional collaboration

Educación

Bachelor's degree in Marketing or Business Administration

Descripción del empleo

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers, and brands we are proud of. Join us, and you could be one of them.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

About the role:

As Region Marketing Manager Category, you will be responsible for driving the regional strategy of a category, ensuring brand equity, brand performance and P&L impact through key initiatives. You will act as a link between central teams and local markets, supporting innovation rollout and optimizing the brand portfolio to strengthen Ferrero’s presence across the region.

Main Responsibilities:

• Identifies all the marketing mix levers, consumer targets, product range, marketing tools and enablers for the Category within the assigned Region, providing guidelines and setting the objectives.
• Define and approve the annual category media plan, ensuring alignment with global guidelines and local adaptation.
• Act as a key liaison between Area Marketing Managers and local markets, facilitating knowledge-sharing and best practice dissemination, in full support with the Head of Marketing.
• Support the rollout of innovations within the region, ensuring successful implementation as per Category guidelines.
• Contribute to building a comprehensive and integrated view of marketing performance and opportunities at the regional level.

Who are we looking for:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 10-12 years of experience in Marketing, ideally with regional exposure in FMCG.
• Proven ability to manage brand portfolios and lead strategic planning.
• Strong analytical skills with a deep understanding of P&L and media planning.
• Excellent communication and stakeholder management skills.
• Fluent in English (spoken and written).
• Ability to work across diverse markets and drive cross-functional collaboration.

How to be successful in the role and in Ferrero:

Consumers, quality, and care are at the heart of everything we do. To be successful at Ferrero, you’ll need to be just as consumer and product-centric as we are dedicated to crafting brilliant results for consumers around the world.