Quantitative Marketing Analyst, Consumer Apps Growth Marketing (English, Spanish)

Google Inc.; Ciudad de México; Presencial; MXN 500,000 - 700,000; Jornada completa

Descripción de la vacante

A leading tech company is seeking a Marketing Analyst to analyze user behavior and drive product strategies. The candidate should have a Bachelor's degree in a quantitative field, 3 years of analytical experience, and be bilingual in English and Spanish. This role involves collaboration across teams to conduct A/B tests and optimize product usage and subscriptions.

Formación

• 3 years of work experience as analyst or in an analytical role.
• Excellent SQL skills and ability to write complex queries.
• Experience working cross-functionally with various stakeholders.

Responsabilidades

• Conduct analysis of user and subscriber behavior.
• Create reports and dashboards to communicate findings.
• Collaborate to design and implement A/B tests.

Conocimientos

Statistical analysis

Querying databases

Communication in English and Spanish

A/B testing

Data visualization

Educación

Bachelor's degree in a research or quantitative field

Master’s degree in a research or quantitative discipline

Herramientas

SQL

R

Python

Descripción del empleo

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Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

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Please submit your resume in English - we can only consider applications submitted in this language.

Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.

• Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Economics, etc.) or equivalent practical experience.
  
• 3 years of work experience as analyst or in an analytical role (e.g. statistical analysis, querying databases, coding in SQL, Python, R).
• Experience working cross-functionally with various stakeholders and teams.
• Experience with designing and analyzing A/B tests, multivariate experiments, or other controlled studies.
• Ability to communicate in English and Spanish fluently to support client relationship management in this region.

Preferred qualifications:

• Master’s degree in a research or quantitative discipline.
  
• Experience with R or Python for statistical analysis and data visualization.
  
• Experience with growth experimentation.
  
• Experience building data pipelines using different types of user data, including survey and open-text responses, product logs, etc.
• Excellent SQL skills and the ability to write complex queries, extract data from various sources, and perform analysis.
• Excellent communication skills. Ability to convince business stakeholders and communicate complex analysis insights to non-technical audiences.

About the job

The Subscriptions and Customer Growth Marketing organization drives consumer apps and subscription growth. We partner with product engineering and insights to understand the user and bring helpful products to market while deepening the consumer relationship.

As a Marketing Analyst, you will play a pivotal role in understanding and optimizing the usage and subscription life-cycle for high growth potential products.

In this role, you'll go beyond traditional marketing analytics. You'll be at the forefront of experimentation, constantly testing and refining strategies to optimize the entire user journey. By collaborating closely with marketing, product, and engineering teams, you'll help define key metrics, design experiments, and translate data into actionable recommendations that directly impact product development and marketing campaigns.

Responsibilities

• Conduct analysis of user and subscriber behavior, identify trends, and uncover insights that drive product improvements and marketing strategies.
• Create clear and informative reports and dashboards to track key usage metrics and communicate findings to stakeholders.
  
• Collaborate with cross-functional teams to design and implement A/B tests to evaluate the impact of product changes on business outcomes.
  
• Build models to predict user churn, identify at-risk subscribers, and forecast future user trends.
  
• Work closely with product managers, marketers, and engineers to translate data insights into actionable recommendations.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.