Programmatic Strategic Lead (Remote Mexico) - Future Opening

Directive; Monterrey; A distancia; MXN 1,103,000 - 1,472,000; Jornada completa

Descripción de la vacante

A leading performance marketing agency in Monterrey is seeking a Programmatic Strategist. This role requires managing programmatic campaigns, collaborating with clients and teams, and utilizing media buying platforms. Ideal candidates will have over three years of relevant experience in B2B and SaaS environments. A competitive salary and generous benefits, including unlimited PTO and health plans, are offered.

Servicios

Competitive base salary

Medical, dental, vision plans

Unlimited PTO

Annual bonus based on tenure

Formación

• 3+ years in programmatic roles.
• Proven track record with budgets over $50k/month.
• Strong understanding of B2B and SaaS marketing.

Responsabilidades

• Manage Programmatic clients and campaigns.
• Develop comprehensive media strategies.
• Generate and analyze performance reports.

Conocimientos

Media buying expertise

Communication skills

Analytical ability

Attention to detail

Programmatic planning

Herramientas

The Trade Desk

DV360

Descripción del empleo

Overview

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads. We use Customer Generation to cut through the noise and drive pipeline, SQLs, and growth for SaaS and B2B brands. We offer a range of services from Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, building marketing engines that win in B2B.

We move fast, think boldly, and hire people who challenge the status quo. If you live for performance and want your work to mean something, you’ll fit in. We’re shaping the future of marketing and invite you to help build something that breaks the mold.

At Directive, we connect with talented professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver value to audiences. As we grow, we seek forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If you’re ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you.

About The Role

We’re looking for a bold, strategic Programmatic Strategist—someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and big ideas. The Programmatic Strategist is a client-facing role responsible for the day-to-day management of our Programmatic clients, including campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders. Internally, this role is titled Account Strategist, Programmatic.

What You’ll Do

• Campaign Management
• Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
• Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.
• Planning and Setup: Develop and implement programmatic campaigns across DSPs such as DV360, The Trade Desk, and others.
• Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
• Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
• Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.
• Team Collaboration: Cross-functional coordination with creative, analytics, and account teams for cohesive execution.
• Client Relationship Management: Serve as the primary client contact, providing updates on performance and strategy adjustments; present campaign plans and results.

What You’ll Bring

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with preference for The Trade Desk (TTD) and DV360.
• Proven track record in programmatic planning, buying, and building measurement frameworks to evaluate campaign success.
• Strong understanding of how programmatic and other channels (paid and organic) work together to surpass client KPIs.
• Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong cross-collaboration skills and excellent interpersonal and communication abilities.
• Solid analytical ability, meticulous attention to detail, and a results-oriented mindset; ability to balance multiple projects.

Goals

• NSM Attainment: 100%
• CSAT: 4.4+

What We Offer

• Competitive base salary
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• 100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX)
• Benefits to support the whole person:
• Mental health support via Spring Health and Headspace
• Physical well-being via Omada programs and virtual workouts; One Medical membership
• Time Off: Unlimited PTO (2-week minimum), paid company holidays, birthday off, end-of-year recharge (Dec 24–Jan 1), parental leave
• Financial: Traditional and Roth 401(k) with 3% company match
• Bonus: Annual bonus based on tenure
• Annual company-wide retreat

Work Environment Requirements

As a remote-first company, you can work from your home office. Some roles may be eligible for global opportunities where we have established operations (Canada, Mexico, UK). You must have work authorization and reside in the country for global locations. This role can operate 100% virtually; we collaborate via Zoom and Slack. You will need a laptop (PC or Mac), access to necessary software, and reliable internet with a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.

If you require reasonable accommodations during application or interview processes, please contact [e-mail].

Additional Information

At Directive, one of our core values is People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.