Programmatic Manager (Remote Mexico)

Directive; Ecatepec de Morelos; A distancia; MXN 1,309,000 - 1,684,000; Jornada completa

Descripción de la vacante

A leading marketing agency is seeking a Programmatic Strategist to manage client campaigns, develop strategies, and optimize performance across various programmatic channels. The ideal candidate will have 3+ years of experience in programmatic roles, strong media buying skills, and B2B experience. This remote-first position offers a competitive salary and comprehensive benefits, including unlimited PTO and a 401(k) plan.

Servicios

Unlimited PTO

Medical, dental, vision plans

401(k) with company match

Annual bonus

Company-wide retreat

Formación

• 3+ years of experience in programmatic roles.
• Hands-on experience with DSPs, especially The Trade Desk and DV360.
• Analytical skills and attention to detail.

Responsabilidades

• Manage day-to-day Programmatic clients.
• Develop and implement programmatic campaigns.
• Generate and analyze performance reports.

Conocimientos

Programmatic media planning

Media buying

B2B experience

Client relationship management

Data analysis

Cross-collaboration

Herramientas

The Trade Desk

DV360

Descripción del empleo

About the Role

We’re looking for a bold, strategic Programmatic Strategist who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and big ideas.

The Programmatic Strategist is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders.

Internal title: Account Strategist, Programmatic.

What You’ll Do

• Campaign Management
• Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
• Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.
• Planning and Setup: Develop and implement programmatic campaigns across DSPs such as DV360, The Trade Desk, and others.
• Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
• Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
• Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.
• Team Collaboration: Cross-functional coordination with creative, analytics, and account teams to ensure cohesive campaign execution.
• Client Relationship Management: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments; present campaign plans, performance reports, and strategic recommendations to clients.

What You’ll Bring

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in The Trade Desk (TTD) and DV360.
• Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
• Strong understanding of how programmatic and other channels (paid and organic) work together to holistically surpass client KPIs.
• Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong cross-collaboration skills with excellent interpersonal and communication abilities.
• Solid analytical ability, attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively.

Goals

• NSM Attainment: 100%
• CSAT: 4.4+

What We Offer

• Competitive base salary.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• Benefits to Support the Whole Person:
• Mental health support via Spring Health and Headspace.
• Physical health options via Omada and access to virtual workouts; One Medical for primary and virtual care.
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Dec 24 – Jan 1), Paid Parental Leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Annual Company-wide Retreat.

Work Environment Requirements

As a remote-first company, you’ll be able to work from your home office. We may accommodate global opportunities where we have established operations, including Canada, Mexico, and the UK. For global locations, you must have established work authorization and permanently reside in that country.

This role can operate 100% virtually from your home office. We primarily collaborate via Zoom and Slack. You may need to use a laptop (PC or Mac), standard software, and other office productivity tools. You should be able to remain stationary for extended periods, interpret written and spoken communication, have reliable internet, and maintain a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations in applying or interviewing, please contact [e-mail].

Additional Information

Directive values People First and is committed to a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.