Product Marketing & Live Events Manager - Hybrid

SportsTechJobs; Ciudad de México; Hybrid; MXN 700,000 - 1,000,000; Full time

Job summary

Scopely in Mexico City is seeking a Product Marketing Manager, Live Events, to lead go-to-market for real-world Pokémon GO experiences, blending strategy, branding, and event execution across global programs.

You will collaborate with Production, Game Design, Product Management and regional teams, shaping positioning, messaging, campaigns, and launch readiness while leveraging AI-powered insights to speed planning and optimize performance.

Qualifications

• 5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, or related disciplines.
• Experience leading cross-functional initiatives involving Product, Creative, Marketing, Production, regional teams, and external partners.
• Strong understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing.
• Experience using player, product, campaign, and/or event data to identify opportunities, establish success metrics, measure performance, and inform future strategy.
• Advanced fluency with AI-powered tools and a demonstrated ability to apply them meaningfully to marketing strategy and execution.
• Excellent written, verbal, and presentation skills, with the ability to communicate to senior stakeholders and external partners.

Responsibilities

• Lead end-to-end product marketing for Pokémon GO live events, defining objectives, audiences, positioning, and GTM plans.
• Collaborate with Production, Game Design, Product Management to shape event concepts and connect in-game and real-world experiences.
• Translate event concepts and insights into clear positioning, value propositions, and messaging frameworks for player communications.
• Develop creative briefs and partner with internal teams, agencies, and external partners to bring campaigns to life.
• Build global marketing plans across web, social, CRM, community, PR, creators, paid media, and regional channels with local adaptation.

Skills

Product marketing

Live events marketing

Cross-functional leadership

Project management

Strategic thinking

AI tools

English communications

Data-driven

Education

Bachelor’s degree or equivalent

Tools

AI-powered tools

Job description

Scopely in Mexico City is seeking a Product Marketing Manager, Live Events, to lead go-to-market for real-world Pokémon GO experiences, blending strategy, branding, and event execution across global programs.

You will collaborate with Production, Game Design, Product Management and regional teams, shaping positioning, messaging, campaigns, and launch readiness while leveraging AI-powered insights to speed planning and optimize performance.