Product Marketing & Adoption Strategist

TRACTIAN ??; Estado de México; Presencial; MXN 223.200 - 334.800; Jornada completa

Descripción de la vacante

A leading software development company in Mexico is seeking a Product Marketing Specialist to enhance product adoption and customer education. The role involves analyzing product usage, conducting customer research, and developing training programs, requiring strong analytical skills, experience in B2B SaaS, and collaboration with cross-functional teams. This position offers a full-time opportunity within a dynamic team.

Formación

• Strong analytical background with proven experience using product analytics tools.
• Experience in B2B SaaS, ideally focused on product adoption or growth.
• Demonstrated ability to design and execute customer research initiatives.

Responsabilidades

• Analyze product usage data to identify friction points and opportunities.
• Evaluate product launches' success and propose next steps.
• Run customer research initiatives to validate assumptions.

Conocimientos

Strong analytical background

Experience with product analytics tools

B2B SaaS experience

Customer research initiatives

Turning complex data into insights

Cross-functional collaboration

Herramientas

PostHog

Amplitude

Heap

Mixpanel

Descripción del empleo

A leading software development company in Mexico is seeking a Product Marketing Specialist to enhance product adoption and customer education. The role involves analyzing product usage, conducting customer research, and developing training programs, requiring strong analytical skills, experience in B2B SaaS, and collaboration with cross-functional teams. This position offers a full-time opportunity within a dynamic team.