Principal Brand Designer - Branding & Identity

Placements24; Mexicali; On-site; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Job summary

Placements24 in Mexicali, Baja California seeks a Principal Graphic Designer specializing in Branding and Visual Identity. You will lead brand concept development, set guidelines, and mentor a team of designers to deliver premium visual identities for diverse clients.

The role requires a strong strategic eye, executive communication, and a track record of delivering cohesive brand systems across multiple touchpoints in a fast-paced agency environment.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, or related field.
• 8+ years of professional experience in graphic design with focus on brand identity.
• Strong portfolio showcasing branding projects and sophisticated design aesthetic.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and motion graphics/prototyping tools.
• Deep understanding of branding principles, market positioning, and consumer psychology.

Responsibilities

• Lead design process for brand identity projects from concept to final execution.
• Develop comprehensive brand guidelines including logos, color palettes, typography, and visual language.
• Collaborate with marketing strategists, clients, and creatives to translate objectives into visual solutions.
• Present concepts and strategies to clients and internal teams.
• Mentor a team of designers and provide constructive feedback.

Skills

Brand identity

Leadership

Typography

Color theory

Visual communication

Project management

Client collaboration

Mentoring

Education

Bachelor's degree in Graphic Design

Tools

Illustrator

Photoshop

InDesign

Motion graphics tools

Prototyping tools

Job description

Placements24 in Mexicali, Baja California seeks a Principal Graphic Designer specializing in Branding and Visual Identity. You will lead brand concept development, set guidelines, and mentor a team of designers to deliver premium visual identities for diverse clients.

The role requires a strong strategic eye, executive communication, and a track record of delivering cohesive brand systems across multiple touchpoints in a fast-paced agency environment.