Diseñador Gráfico Principal - Branding e Identidad Visual

Placements24; Mexicali; On-site; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Job summary

Placements24 in Mexicali, Baja California seeks a Principal Graphic Designer specializing in Branding and Visual Identity. You will lead brand concept development, set guidelines, and mentor a team of designers to deliver premium visual identities for diverse clients.

The role requires a strong strategic eye, executive communication, and a track record of delivering cohesive brand systems across multiple touchpoints in a fast-paced agency environment.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, or related field.
• 8+ years of professional experience in graphic design with focus on brand identity.
• Strong portfolio showcasing branding projects and sophisticated design aesthetic.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and motion graphics/prototyping tools.
• Deep understanding of branding principles, market positioning, and consumer psychology.

Responsibilities

• Lead design process for brand identity projects from concept to final execution.
• Develop comprehensive brand guidelines including logos, color palettes, typography, and visual language.
• Collaborate with marketing strategists, clients, and creatives to translate objectives into visual solutions.
• Present concepts and strategies to clients and internal teams.
• Mentor a team of designers and provide constructive feedback.

Skills

Brand identity

Leadership

Typography

Color theory

Visual communication

Project management

Client collaboration

Mentoring

Education

Bachelor's degree in Graphic Design

Tools

Illustrator

Photoshop

InDesign

Motion graphics tools

Prototyping tools

Job description

About the Role

Our client, a dynamic and forward-thinking creative agency based in the bustling city of Mexicali, Baja California , is seeking an exceptional Principal Graphic Designer specializing in Branding and Visual Identity. This senior role is responsible for leading the conceptualization and execution of compelling brand identities for a diverse range of clients. The ideal candidate will be a visionary designer with a profound understanding of brand strategy, typography, color theory, and visual communication. You will guide creative teams, mentor junior designers, and ensure the highest standards of design excellence are met. This position is crucial for shaping the visual narratives that define our clients' market presence.

Key Responsibilities

• Lead the design process for brand identity projects, from initial concept development to final execution.
• Develop comprehensive brand guidelines, including logo systems, color palettes, typography, and visual language.
• Collaborate closely with marketing strategists, clients, and other creative professionals to understand project objectives and translate them into impactful visual solutions.
• Present design concepts and strategies effectively to clients and internal teams.
• Mentor and guide a team of graphic designers, providing constructive feedback and fostering creative growth.
• Ensure brand consistency across all client touchpoints and marketing materials.
• Stay current with industry trends, design tools, and emerging technologies to push creative boundaries.
• Manage project timelines and deliverables, ensuring projects are completed on time and within scope.
• Contribute to the agency's creative vision and business development efforts.

Requirements

• Bachelor's degree in Graphic Design, Visual Communication, or a related field.
• A minimum of 8 years of professional experience in graphic design, with a significant focus on brand identity and development.
• A robust portfolio showcasing exceptional branding projects and a sophisticated design aesthetic.
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and familiarity with design software for motion graphics and prototyping.
• Deep understanding of branding principles, market positioning, and consumer psychology.
• Strong leadership, communication, and presentation skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience working within an agency setting is highly preferred.
• A keen eye for detail and a commitment to producing high-quality, impactful design work.

Benefits

Our client offers a competitive salary, commensurate with experience, and a comprehensive benefits package, including health insurance and paid time off. You will have the opportunity to work on high-profile projects for leading brands and collaborate with a talented team of creatives in a stimulating agency environment in Mexicali, Baja California . This role offers the chance to significantly influence brand strategies and contribute to the growth of our client's business. You will also have access to ongoing training and professional development opportunities.