Premium Products Engagement Coordinator

American Express; Ciudad de México; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Une entreprise de services financiers bien établie cherche à renforcer son équipe marketing. Le candidat idéal aura au moins 3 ans d'expérience en marketing, de solides compétences analytiques et un esprit créatif pour développer des campagnes visant à augmenter la fidélité des clients. Rejoignez une équipe qui valorise l'innovation et l'engagement client.

Servicios

Salaires de base compétitifs

Incitations au bonus

Assurance santé complète

Flexible work arrangements

Programmes de développement et de formation

Formación

• Minimum 3 ans d'expérience en marketing ou gestion de la fidélisation.
• Excellentes compétences en communication en espagnol et en anglais.
• Pensée créative et compétences en résolution de problèmes.

Responsabilidades

• Développer des stratégies d'engagement innovantes.
• Créer des offres promotionnelles pour augmenter les dépenses des clients.
• Analyser les données clients pour identifier des opportunités.

Conocimientos

Compétences en communication

Créativité

Compétences analytiques

Interpersonnel

Négociation

Résilience

Ouverture aux idées externes

Descripción del empleo

At American Express, our culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors, with an unwavering commitment to support our customers, communities, and colleagues. As part of Team Amex, you'll experience comprehensive support for your well-being and numerous opportunities to learn new skills, develop as a leader, and grow your career.

Your voice and ideas matter here, your work makes an impact, and together, we will define the future of American Express.

How will you make an impact in this role?

This role is responsible for increasing CM’s loyalty, spend, and usage by designing compelling marketing campaigns, unique experiences, and offers with robust communication plans for both Premium and Entry Charge Products.

Accountabilities include:

1. Developing and implementing innovative engagement strategies and negotiations to enhance cardholder loyalty and satisfaction.
2. Creating and strengthening promotional offers and incentives to increase cardholder spending; analyzing spending patterns to identify opportunities for higher average spend.
3. Identifying new business opportunities or product enhancements to improve NPS results and maintain product relevance.
4. Ensuring positive ROI on marketing and engagement activities to meet financial goals.
5. Designing and delivering communication plans across online and offline channels to effectively reach and engage cardholders, communicating benefits and value.
6. Gathering and analyzing customer data, research, and external insights to understand behaviors, refine strategies, and identify opportunities.
7. Managing the marketing budget ownership and ensuring usage accuracy.

Minimum qualifications:

• At least 3 years of experience in marketing, communication, loyalty, or customer lifecycle management.
• Excellent communication and presentation skills in both Spanish and English.
• Creative thinking and problem-solving abilities.
• Strong analytical skills to interpret data and drive decisions.
• Top interpersonal skills: candid, clear, and assertive.
• Negotiation skills: understanding external needs and challenges while prioritizing business and customer needs.
• A 'Customer First' mindset, focusing on service and delivery excellence.
• Curiosity and openness to external and cross-functional ideas, trends, and innovation.
• Highly resilient, proactive, and motivated, with the ability to handle ambitious projects and simplify complex ideas into actionable messages.

We support you with benefits that promote your holistic well-being, enabling you to perform at your best. Our offerings include:

• Competitive base salaries
• Bonus incentives
• Support for financial well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (location-dependent)
• Flexible work arrangements: hybrid, onsite, or virtual based on role and business needs
• Generous parental leave policies (location-dependent)
• Free access to global wellness centers staffed with healthcare professionals (location-dependent)
• Confidential counseling through our Healthy Minds program
• Career development and training opportunities

Employment with American Express is contingent upon successful background verification, in accordance with applicable laws and regulations.