Personalization Manager

Avantor; Ciudad de México; Presencial; MXN 917,000 - 1,285,000; Jornada completa

Descripción de la vacante

A leading global science company in Mexico City is seeking an experienced Personalization Manager to oversee the development and optimization of personalized digital experiences. The role involves managing a team, developing strategies to enhance user engagement, and collaborating with multiple departments. Ideal candidates have hands-on experience with Adobe Target and a strong analytical mindset. This is an opportunity to influence customer journeys and contribute to meaningful outcomes in the science field.

Servicios

Diverse and inclusive culture

Career growth opportunities

Impactful work

Formación

• 4–6 years of experience in digital marketing, personalization, or web experimentation.
• At least 1–2 years managing a team.
• Strong understanding of personalization strategy and UX best practices.

Responsabilidades

• Manage and mentor a team of Personalization Coordinators.
• Develop and execute personalization strategies.
• Analyze campaign performance data to optimize user experiences.

Conocimientos

Digital marketing

Personalization

Conversion optimization

Project management

Analytical skills

Herramientas

Adobe Target

Adobe Analytics

Google Analytics

Descripción del empleo

The Opportunity:

Act as a subject matter expert in support of Avantor’s strategies, supplier relationships and project management. Lead a team of IT Project/Vendor Management professionals to deliver strategic outcomes. Oversee and manage vendor performance. Manage issue escalation and vendor performance. Responsible for development, implementation, coordination and communication of regional and national projects. May provide oversight to lower-level supervisor(s).

Personalization Manager

We’re seeking an experienced and strategic Personalization Manager to lead the development, execution, and optimization of personalized digital experiences that drive engagement, conversion, and growth. This role will oversee a team of personalization coordinators and collaborate cross-functionally with Web, Content, Design, Demand Generation, and Analytics teams to deliver dynamic, audience-specific experiences across the digital ecosystem.

Part of the Demand Generation & Marketing Automation team, this role requires hands-on experience with Adobe Target and a strong understanding of personalization strategy, testing methodologies, and performance optimization.

Key Responsibilities:

• Team Leadership & Project Oversight: Manage and mentor a team of Personalization Coordinators, providing guidance, goal setting, and performance development.
• Oversee planning and execution of personalization campaigns and experiments, ensuring high-quality implementation and alignment with strategic priorities.
• Maintain and prioritize the personalization roadmap in partnership with key stakeholders.

• Strategy & Execution: Develop personalization strategies that support customer journey goals, demand generation campaigns, and site optimization efforts.
• Build and launch personalized content and experiences using Adobe Target, including A/B and multivariate testing, audience segmentation, and rules-based targeting.
• Collaborate with analytics teams to define success metrics and reporting frameworks for all personalization efforts.

• Cross-Functional Collaboration: Work closely with Web Production, Content Strategy, Creative, Marketing, and Demand Generation teams to integrate personalization into web experiences and campaign landing pages.
• Coordinate with MarTech, Analytics, and Development teams to ensure proper tagging, tracking, and audience integration.
• Serve as a subject matter expert for personalization tools, trends, and best practices across departments.

• Data-Driven Optimization: Analyze campaign and experiment performance data to identify insights, inform iterations, and continually optimize the user experience.
• Recommend new testing hypotheses and personalization opportunities based on user behavior, performance trends, and business objectives.

• Stay up to date with personalization technologies, evolving user expectations, and industry benchmarks.

Qualifications:

• 4–6 years of experience in digital marketing, personalization, conversion optimization, or web experimentation, with at least 1–2 years managing a team.
• Proven hands-on experience with Adobe Target (Experience Targeting, A/B testing, Recommendations, Automated Personalization).
• Strong understanding of personalization strategy, customer segmentation, and UX best practices.
• Demonstrated ability to work cross-functionally with web, creative, data, and marketing teams in a fast-paced environment.
• Analytical mindset with experience using tools like Adobe Analytics, Google Analytics, or other web performance platforms.
• Strong project management, communication, and problem-solving skills.

• Nice to Have: Experience with customer data platforms (CDPs), audience targeting tools, or dynamic content platforms.
• Understanding of HTML/CSS and how personalization layers interact with front-end code.
• Background in demand generation or performance marketing environments.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.

The work we do changes people’s lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom’s voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.

We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world.

Apply today!

EEO Statement:

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [e-mail] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about equal employment opportunity protections, please view the Know Your Rights poster.

3rd Party Non-Solicitation Policy:

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.