PAX Marketing Intern

DiDi Global; Ciudad de México; Hybrid; MXN 89,000 - 134,000; Part time

Job summary

DiDi Global is seeking a Marketing Intern to support day-to-day activities for the Mexico and Colombia markets. You will assist with budget workflows, reporting, and campaign coordination while learning through hands-on tasks and collaboration with the Marketing Analyst and Senior Manager.

This internship emphasizes developing skills in data-informed marketing, AI-enabled tooling, and cross-functional teamwork within a hybrid work setup. Fluency in Spanish and English is required.

Qualifications

• Pursuing a bachelor’s degree from the sixth semester onward in Business Administration, Marketing, Industrial Engineering, or related field.
• Strong written and verbal communication in Spanish and English; advanced English (C1) preferred.
• Intermediate knowledge of Excel/Google Sheets with formulas, pivot tables, and charts; good PowerPoint/Slides skills.
• Strong organizational and project-coordination abilities; ability to manage priorities and deadlines.
• Curiosity about AI and new tools; experience with project-management or AI tools is a plus.

Responsibilities

• Support day-to-day budget administration and financial workflows; track purchase requests and orders and invoice status.
• Maintain trackers and reports across campaigns and owned-channel activities; translate results into reports and learnings.
• Use Excel/Google Sheets and presentation tools to improve reporting speed and quality; organize information efficiently.
• Assist planning and coordination of marketing initiatives; keep project plans and timelines updated and flag blockers.
• Translate approved business needs into clear briefs; coordinate feedback with creative, legal, and other teams.
• Support the execution of owned-channel communications (in-app messages, push, SMS, WhatsApp) and assist broader campaigns as capabilities grow.

Skills

Bilingual English/Spanish

Budget tracking

Excel & Google Sheets

PowerPoint / Slides

Project coordination

Problem solving

AI tools familiarity

Education

Bachelor's degree, sixth semester onwards, in Business Administration / Marketing / Industrial Engineering or related field

Tools

Excel

Google Sheets

PowerPoint

Google Slides

Job description

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

#LI-Hybrid

Team Overview

As part of the Passenger Marketing team, you will support the day-to-day execution of marketing priorities for selected markets in Mexico and Colombia. Working closely with a Marketing Analyst and Senior Marketing Manager, you will help organize information, coordinate initiatives, and keep assigned workstreams moving from the initial request through execution and results reporting.

This is a learn-by-doing internship. You will begin with clearly defined support responsibilities and have the opportunity to take on more complex deliverables and greater ownership as you build your skills, demonstrate strong performance, and deepen your understanding of the business.

Role Responsibilities

• Supporting day-to-day budget administration and financial workflows by preparing and tracking purchase requests and purchase orders, following up on procurement and invoice status, and keeping supporting documentation accurate and up to date.

• Maintain trackers and reports across campaigns, owned-channel communications, and other marketing activities; collect, organize, and validate information; and translate results into clear reports, presentations, and key learnings.

• Using Excel or Google Sheets, presentation tools, and approved AI solutions to improve reporting speed and quality, information organization, and recurring tasks.

• Supporting the planning and day-to-day coordination of marketing initiatives by keeping project plans and timelines updated, following up on pending actions, and flagging potential blockers or delays.

• Gathering relevant inputs and helping translate approved business needs into clear briefs and structured requests, while coordinating feedback, reviews, and approvals with creative, operational, legal, and other partner teams.

• Support the execution of owned-channel communications, including in-app messages, push notifications, SMS, and WhatsApp. As your experience, performance, and capabilities grow, you may also help deploy broader campaigns by coordinating asset delivery and organization, following up on media requirements and plans, and supporting handoffs between creative, media, and other partner teams.

Role Qualifications

• You are currently pursuing a bachelor’s degree—from the sixth semester onward—in Business Administration, Marketing, Industrial Engineering, or a related field.

• Strong written and verbal communication skills in Spanish and English. Advanced working proficiency in English is required; C1 is preferred.

• Intermediate knowledge of Excel and/or Google Sheets, including formulas, pivot tables, and charts, as well as good working knowledge of PowerPoint and/or Google Slides.

• Strong organizational and project-coordination skills, with the ability to manage different priorities, maintain accurate information, pay attention to detail, meet deadlines, and consistently follow through on assigned tasks.

• Comfort organizing and reviewing information and data, identifying relevant patterns, and clearly communicating the main findings.

• A proactive, resourceful, and collaborative mindset. You ask thoughtful questions, look for solutions, take responsibility for assigned work, and have the drive to move tasks forward.

• Curiosity, adaptability, and an open mindset toward AI, with an interest in using new tools responsibly to improve efficiency, solve problems, and propose better ways of working. Previous experience with project-management or AI tools is a plus, but not required.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.