Paid Social Media Buyer

Tried and True Media; Ciudad de México; A distancia; MXN 1,117,000 - 1,677,000; Jornada completa

Descripción de la vacante

A leading marketing agency is seeking a Paid Social Media Buyer to drive performance marketing for e-commerce brands. This fully remote role requires expertise in video ads and managing substantial ad spends, with a focus on strategic planning and execution to maximize client success.

Servicios

Fully remote environment

Collaborative global team

Opportunities for advancement

Formación

• 3-5 years experience in DTC Paid Social managing $1M+ monthly ad spend.
• Experience in video ads and full funnel direct response marketing.
• Strong organizational skills and data analysis capabilities.

Responsabilidades

• Analyze campaign data to inform strategy.
• Identify new opportunities and scale campaigns.
• Manage and optimize campaigns within paid social accounts.

Conocimientos

Data Driven

Performance Marketing

Collaboration

Strategic Planning

Analytical Skills

Descripción del empleo

Tried and True Media

Simply put, the best damn marketing agency....

Tried & True Media is a performance marketing agency, specializing in customer acquisition for e-commerce brands in the Health and Wellness space. With our data-driven approach focused on traffic and funnel development, TNT maximizes profits and has generated over a billion dollars in sales for our customers.

As we grow in 2025 we're seeking a driven and talented Paid Social Media Buyer to help our clients achieve their goals and beyond!

The ideal candidate is not only fantastic at the technical aspects of paid social but also great at performance marketing – meaning, you can identify the biggest audience opportunities and quickly capitalize on them by formulating an effective media strategy, helping direct the creative team on the best hooks, angles, and messaging. People also like working with you because you're collaborative and innovative.

So, if you love 100% owning your campaigns from A-Z, including media buying, accountability for media, creative, conversions, etc., and know how to align ads with traffic audiences to maximize CVR and AOV, we’d love to hear from you!

Important Stuff:

• Location: 100% Remote

• Hours: 8:00 a.m. to 5:00 p.m. ET (with some flexibility based on location)

• Culture: Data Driven, Move Fast, Learn Constantly, Client First, Autonomy

• #1 Objective: Deliver Consistent, Profitable Scale

We’re looking for a true direct response performance marketer who specializes in video ads and can oversee the full funnel, from opportunity identification through audience targeting, media strategy, creative, conversion funnel, and technical optimization to fully capitalize on promising opportunities.

The scale potential is exciting: once a product is scaled on one platform, it can be replicated across others, managing upwards of $1.5M - $2M per month in spend. This requires strategic planning, disciplined execution, and organization.

How Will Your Time Be Spent?

Here’s an approximate breakdown of your responsibilities:

• 25% on Analysis: Analyzing campaign data to glean insights and inform strategy.

• 20% on Strategy: Identifying new opportunities, scaling campaigns, and testing new strategies.

• 50% on Execution: Managing and optimizing campaigns within paid social accounts.

• 5% on Creative: Collaborating with the creative team on performance data and creative testing briefs.

Requirements

• Full Funnel Direct Response E-commerce Performance Marketer: Experience spanning strategy, media, creative, and conversion in video ads, branding, and image ads.

• 3-5 Years in DTC Paid Social: Managing $1M+ monthly ad spend on Facebook, Instagram, TikTok, with bonus points for Snap and Pinterest.

• Data Driven: Comfort with analytics platforms and data analysis for pattern detection and leveraging data science.

• Think Fast, Move Fast: Thrive in a high-velocity, high-growth environment with rapid change.

• Driven to Excellence: End-to-end ownership mentality and motivation for excellence.

• Systems-Oriented: Strong organizational skills and creating order from chaos.

More about our Culture:

• Remote Flexibility: Fully remote environment supporting work-life balance.

• Collaborative Teams: Global team of marketing experts supporting mutual success.

• Growth: Entrepreneurial culture with opportunities for advancement based on impact and innovation.