Paid Search Specialist

Tinuiti; Ciudad Hidalgo; Híbrido; MXN 400.000 - 680.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Unlimited PTO

Hybrid work

Healthcare

Descripción de la vacante

Tinuiti in Reforma, CDMX, is seeking a Paid Search Specialist to design, launch, and optimize Paid Search and Shopping campaigns that drive client growth. You will build high‑quality account structures, translate performance data into actionable next steps, and collaborate with cross‑functional teams to reduce waste and improve outcomes.

The role requires 2–3 years of paid search/shopping experience, fluency with Google Ads, Microsoft Ads, SA360/Skai, and GA/GA4, plus strong data literacy and

Formación

• 2–3 years executing and managing Paid Search/Shopping campaigns.
• Monthly budgets around $50K+.
• Fluency with Google Ads, Microsoft Ads, Merchant Center; SA360 or Skai; familiarity with competitive tools.

Responsabilidades

• Build, launch, and maintain Paid Search/Shopping campaigns aligned to client objectives.
• Prepare on-time performance updates for QBRs with actionable next steps.
• Operate platform tooling and apply automation with guided oversight.
• Monitor performance, log issues, and communicate insights to analytics and product teams.
• Collaborate across pods to drive growth while reducing waste.

Conocimientos

Paid Search

Campaign optimization

Cross-functional teamwork

Communication

Herramientas

Google Ads

Microsoft Ads

SA360

Skai

Merchant Center

GA/GA4

Adalysis

Adthena

SpyFu

Descripción del empleo

Who we are:Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.We’d love to hear from you if:Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.As a Paid Search Specialist, you will execute and optimize Paid Search and Shopping campaigns to drive efficient client growth. You’ll build high‑quality account structures, translate performance data into clear next actions, and apply automation and Bliss Point insights under guidance to reduce waste and improve outcomes. You’ll set and deliver Rocks with directional KPIs, partner across your Pod (Channel SMEs, Analytics, Creative, Client Leads, Product/Bliss Point), and continuously document and improve your workflows. We align scope and expectations to our job architecture for consistency and transparent progression.Key ResponsibilitiesClient‑CentricBuild, launch, and maintain Paid Search/Shopping campaigns aligned to client objectives, audience, and inventory realities; surface trade‑offs and clarifying questions early.Prepare clear, on‑time performance updates and inputs for QBRs with actionable next steps.Product‑LedOperate platform tooling (Google/Microsoft Ads, SA360/Skai), audience/keyword tools, and feed basics; apply automation responsibly (e.g., smart bidding, Performance Max) with guidance.Pull and interpret Bliss Point signals (e.g., Forecasting, Always‑On Incrementality, Creative Insights) to inform day‑to‑day optimizations; log issues and feedback to product/analytics channels.Data & Measurement‑DrivenMonitor daily/weekly performance; build accurate recurring reports; run basic A/B tests with defined success criteria; maintain pacing and budgets.Execute tagging and feed QA checklists; partner with Analytics to validate reads and resolve anomalies.The Tinuiti WayDemonstrate sound channel craft and growing cross‑channel awareness; connect measurement to growth; follow and help refine team playbooks and SOPs.Owner MindsetManage a clear work queue; deliver on time; proactively flag risks/blockers; reduce rework and non‑converting spend; close the loop with documented learnings.Ways of working and valuesGreatness attracts Greatness: Seek feedback, hone craft, embrace technology and AI.Clients grow, we grow: Lead with precision, innovation, and proof.Culture of ownership: Act with speed, reduce waste, and own outcomes end‑to‑end.Professional & Technical QualificationsExperience: 2–3 years executing and managing Paid Search/Shopping (builds, launches, pacing, optimizations); monthly budgets ~$50K+.Platform fluency: Google Ads, Microsoft Ads, Merchant Center; SA360 or Skai; competitive tools (Auction Insights; familiarity with Adalysis/Adthena/SpyFu).Analytics: GA/GA4 and advanced Excel/Sheets (pivots, lookups); able to create clear performance narratives and basic test readouts.Communication and collaboration: Clear written/verbal status updates; cross‑functional teamwork in a Pod; receptive to coaching and able to “manage up.”Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a strong advantage.KPIsDelivery excellence: On‑time, accurate launches and reporting; clean QA (low defect rate).Efficient growth support: Day‑to‑day optimizations that support efficiency KPIs while contributing to revenue goals.Waste reduction: Decrease non‑converting queries; improve feed/tagging fidelity.Product/AI usage: Adopt relevant automation and Bliss Point insights with documented impact.Experimentation: Execute prioritized tests with clear success criteria and learnings.Collaboration & communication: Clear handoffs, risk flags, and QBR inputs that inform decisions.We operate on a flexible hybrid model, but we love seeing our team! For this role, we ask that you come into our great office in Reforma, CDMX, two days a week. This is an essential part of how we collaborate and connect, so candidates should be comfortable with this regular in-office commitment.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Benefits:Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a hybrid work environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.Healthcare: Major Medical (including dental and vision coverage), Minor Medical, Life Insurance Retirement: We offer a Savings Fund which includes a 10% employer match (10% employee contribution required for participation)Perks and Wellness: Thankful giving, EquityParental Leave: Birthing parents receive 16 weeks of leave with 100% pay, consisting of 12 weeks statutory leave and 4 additional paid weeks through company policy. Non-birthing parents will receive 6 weeks of leave with 100% pay.Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resourcesDisclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.