Paid Search Senior Specialist

Tinuiti; Ciudad de México; Híbrido; MXN 700.000 - 1.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible hybrid model

Office in Reforma, CDMX

Descripción de la vacante

Tinuiti in CDMX is seeking a Paid Search Senior Specialist to plan, build, and optimize Paid Search and Shopping programs that drive client growth. You will execute high‑quality campaign management, translate performance data into clear actions, and apply Bliss Point insights to reduce waste and improve outcomes.

You will collaborate with Analytics, Creative, Product/Bliss Point, and Client Leadership to align scope and progression.

Formación

• 4-5 years executing Paid Search/Shopping with end-to-end ownership of builds, launches, pacing, and optimization; monthly budgets $75K+.
• Proficient with Google Ads, Microsoft Ads, Merchant Center; SA360 or Skai; competitive tools available.

Responsabilidades

• Client‑Centric: Build and execute Paid Search/Shopping campaigns aligned to client objectives, audience, inventory, and realties; surface trade‑offs and options.
• Product‑Led: Use platform capabilities to improve efficiency and outcomes; apply Bliss Point insights to inform optimizations; provide structured feedback to product teams.
• Data & Measurement‑Driven: Monitor performance daily/weekly; design basic A/B tests; maintain data integrity; collaborate with Analytics.

Conocimientos

Paid Search

Data analysis

GA/GA4

Communication

Mentoring

Herramientas

Google Ads

Microsoft Ads

Merchant Center

SA360

Skai

Excel/Sheets

Descripción del empleo

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Paid Search Senior Specialist , you will plan, build, and optimize Paid Search and Shopping programs that drive efficient client growth. You'll execute high-quality campaign management, translate performance data into clear actions, and apply automation and Bliss Point insights to reduce waste and improve outcomes. You'll set and deliver Rocks with directional KPIs, collaborate across Analytics, Creative, Product/Bliss Point, and Client Leadership, and mentor junior teammates. We align scope and expectations to our job architecture for consistency and transparent progression.

Key Responsibilities

• Client‑Centric

  Support the building and executing of Paid Search/Shopping campaigns aligned to client objectives, audience, inventory, and ecommerce or lead gen realities; surface trade‑offs and options.

  Communicate performance and recommendations clearly to internal partners and clients; contribute to QBRs with actionable next steps.

• Product‑Led

  Use platform capabilities (Google/Microsoft Ads, SA360/Skai), feed tools, and responsible automation (e.g., value‑based bidding, Performance Max) to improve efficiency and outcomes.

  Apply Bliss Point insights (e.g., Always‑On Incrementality, Forecasting, Creative Insights) to inform optimizations; flag data quality issues and provide structured feedback to product teams.

• Data & Measurement‑Driven

  Monitor performance daily/weekly; analyze trends; design basic A/B tests with success criteria; forecast expected impact where feasible.

  Maintain data integrity (tagging, feeds, tracking); partner with Analytics to validate reads and address anomalies.

The Tinuiti Way

Demonstrate deep Paid Search/Shopping craft with growing awareness of adjacent channels; connect measurement to growth; document playbooks and "how‑to" guides for repeatability.

Owner Mindset

Take initiative to eliminate spend and process waste; prioritize work against Rocks; follow through to impact and share learnings.

Ways of working and values

Greatness attracts Greatness: Seek feedback, hone craft, embrace new tools and AI.Clients grow, we grow: Lead with precision, innovation, and proof.Culture of ownership: Act with speed, reduce waste, and own outcomes end‑to‑end.

Professional & Technical Qualifications

• Experience: 4-5 years executing Paid Search/Shopping with end‑to‑end ownership of builds, launches, pacing, and optimization; monthly budgets $75K+.
• Platform fluency: Google Ads, Microsoft Ads, Merchant Center; SA360 or Skai; competitive tools (Auction Insights, Adalysis/Adthena/SpyFu).
• Analytics: GA/GA4, advanced Excel/Sheets; ability to build clear performance narratives and basic forecasts; design/run A/B tests.
• Communication and collaboration: Clear client‑facing updates; cross‑functional teamwork; ability to mentor and delegate work to more junior team members.
• Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.

KPIs

• Efficient growth: Improve efficiency KPIs while contributing to revenue targets.
• Waste reduction: Decrease non‑converting spend; improve feed/tagging fidelity; reduce rework.
• Product/AI usage: Pilot and adopt relevant platform/Bliss Point features with documented impact.

We operate on a flexible hybrid model, but we love seeing our team! For this role, we ask that you come into our great office in Reforma , CDMX , two days a week. This is an essential part of how we collaborate and connect, so candidates should be comfortable with this regular in‑office commitment.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive ot