Paid Search Specialist

Tinuiti; Ciudad de México; A distancia; USD 50,000 - 70,000; Jornada completa

Descripción de la vacante

A leading performance marketing firm in Mexico City seeks an experienced Paid Search Specialist. This role involves managing and optimizing Paid Search campaigns, analyzing data to drive performance, and communicating results to clients. Strong analytical skills and a proven record in digital advertising with significant budgets are essential. The company offers unlimited PTO and a supportive work environment.

Servicios

Unlimited PTO

Healthcare benefits

Retirement matching

Learning and development opportunities

Formación

• 2-3 years of experience in executing and managing Paid Search campaigns.
• Proven track record with monthly budgets exceeding $50K.
• Practical experience with Google Ads and analytics tools.

Responsabilidades

• Implement and support Paid Search campaigns effectively.
• Monitor campaign results and conduct quarterly reviews.
• Communicate insights and findings to clients.

Conocimientos

Campaign Management

Data Analysis

Client Communication

Analytical Skills

Multi-tasking

Educación

Google Ads Search Certification

Additional digital marketing certifications

Herramientas

Google Analytics

SpyFu

Search Ads 360

Microsoft Excel

Descripción del empleo

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Paid Search Specialist you will:

Campaign Management : Implement and support Paid Search campaigns, including account setup, strategy development, and effective organization

Performance Tracking & Optimization : Daily utilization of reporting, analytics, and trend tools to track campaign performance and make data-driven decisions.

Data Analysis & Reporting : Track and monitor campaign results regularly, conduct Quarterly Business Reviews, and end-of-year analyses to derive insights and strategies

Collaboration : Consistently seek ways to improve processes, introducing new approaches contributing to client success, and effectively communicating insights based on campaign performance. Actively seek opportunities for mentorship, while “managing up” as necessary

Client Communication : Effectively communicate insights and findings derived from campaign performance to clients, as well as strategic recommendations.

Professional Qualifications:

2-3 of experience in executing and managing high-impact Paid Search campaigns or related digital advertising roles with a proven track record of executing successful campaigns with monthly budgets exceeding $50K

Familiarity with competitive reporting tools such as SpyFu, Adthena, and/or Auction Insights, demonstrating an analytical approach to campaign insights

Possession of Google Ads Search Certifications, with additional certifications in digital marketing or advertising considered a strong advantage.

Practical experience and proficiency in utilizing Paid Search platforms (such as Search Ads 360 or Skai) highlighting a comprehensive understanding of diverse advertising tools and platforms

Practical experience and proficiency in leveraging Google Analytics, showcasing a robust understanding of web analytics tools and data-driven decision-making.

Demonstrated success analyzing data and using analytics tools to drive marketing decisions

Advanced computer skills including Microsoft Excel & PowerPoint

Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams with minimal oversight

Ability to effectively train, collaborate with, and delegate work to more junior employees

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development : Mentor program and more

Disclaimer : This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

About Us

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with nearly $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

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