Paid Media Manager

KOMMUNA Media; Monterrey; Presencial; MXN 859.402 - 1.203.162; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Permanent Home Office

Flexible 9am-6pm Schedule

Descripción de la vacante

KOMMUNA Media in Monterrey seeks a Performance Lead (Senior) to design measurable digital strategies for regional and global campaigns. This role requires analytical thinking, technical mastery, and clear communication.

The successful candidate will define performance strategies, analyze data for actionable insights, and collaborate with various internal teams. A minimum of 4 years in performance marketing is required, along with proficiency in key advertising tools.

The position supports a flexible work format: 90% remote and 10% on-site.

Formación

• 4+ years of experience in performance marketing, growth, or digital media—ideally with international campaigns.
• Professional English proficiency (C1 or higher) for business communication.
• Solid understanding of attribution, data modeling, and ROI/ROAS optimization.

Responsabilidades

• Define and lead multichannel performance strategies aligned with client goals.
• Analyze global campaign data to generate actionable insights.
• Build and maintain executive dashboards in Looker Studio.

Conocimientos

Performance marketing

Data analysis

Google Ads

Meta Ads

LinkedIn Campaign Manager

TikTok Ads

GA4

GTM

Looker Studio

Herramientas

HubSpot

Salesforce

Zoho

Performance Max

Meta Advantage+

BI tools

Descripción del empleo

Work format: Full-Time (90% Remote + 10% On-Site Work)

Role Summary

At KOMMUNA, we’re looking for an analytical and strategic mind that can connect data, strategy, and business impact. The Performance Lead (Senior) is responsible for designing and executing measurable digital strategies across regional and global campaigns. This role requires critical thinking, technical mastery, and the ability to present insights clearly to international executive teams. You will act as the bridge between media, data, and marketing direction, ensuring every investment leads to learning, optimization, and sustainable growth.

Key Responsibilities

• Define and lead multichannel performance strategies (Google, Meta, LinkedIn, TikTok, Display, Programmatic, etc.) aligned with client goals.
• Analyze global campaign data to generate actionable insights, optimize budgets, and scale results.
• Build and maintain executive dashboards in Looker Studio or equivalent tools.
• Translate complex data into clear business stories for international stakeholders.
• Collaborate with internal teams (Creative, PM, Data) to ensure alignment between strategy, content, and results.
• Develop and document A/B and multivariate testing frameworks and optimization plans.
• Monitor key metrics (CPC, CTR, CPA, CAC, LTV, ROAS) and propose evidence-based adjustments.
• Supervise accurate tracking, tagging, and event setup in GA4, GTM, and CRM systems.
• Prepare monthly and quarterly performance reports highlighting impact, insights, and growth opportunities.
• Lead client meetings to present results and strategic recommendations in English.
• Mentor junior performance specialists and elevate analytical thinking within the team.

Ideal Profile

• Strategic, analytical, and results-oriented thinker.
• Able to read data like a language and translate it into business decisions.
• Proactive, organized, and passionate about optimization and measurable results.
• Comfortable presenting findings to global directors and stakeholders.
• Understands brand, content, media, and the full funnel holistically.
• Motivated by precision, learning, and continuous improvement.

Desired Requirements

• 4+ years of experience in performance marketing, growth, or digital media — ideally with international campaigns.
• Professional English proficiency (C1 or higher) for business communication.Proficiency in Google Ads, Meta Ads, LinkedIn Campaign Manager, TikTok Ads, GA4, GTM, and Looker Studio.
• Solid understanding of attribution, data modeling, and ROI/ROAS optimization.
• Proven ability to build, present, and defend data-driven strategies.
• Experience in global or regulated industries (finance, tech, aviation, tourism) preferred.
• Familiarity with automation tools and APIs (Performance Max, Meta Advantage+, BI tools).
• Experience with CRM or marketing automation platforms (HubSpot, Salesforce, Zoho, etc.).

What We Offer:

• Permanent Home Office (No surprises, and we sometimes meet to hang out)
• 9am-6pm Schedule (we are humans so, we are flexible)