Organic Growth Lead (Remote Mexico) - Future Opening

Directive; Ecatepec de Morelos; A distancia; MXN 1,121,000 - 1,496,000; Jornada completa

Descripción de la vacante

A leading B2B performance marketing agency is seeking a Content Strategist to manage client deliverables and craft strategies for enterprise clients. The role requires knowledge in SEO, content strategy, and strong communication skills. This remote-first opportunity allows professionals to work from anywhere, offering an innovative work environment with a focus on creativity and measurable results.

Servicios

Medical, dental, and vision plans

Unlimited PTO

401(k) with company match

Annual bonus based on tenure

Formación

• Proven track record of implementing SEO principles and content strategy.
• Ability to analyze website traffic and SEO metrics using various tools.
• Strong communication skills, facing clients and owning relationships.

Responsabilidades

• Create custom strategies and implement best practices to achieve NSMs.
• Ensure the planned strategy is executed and responsibilities assigned.
• Serve as the main interface between clients and the team.

Conocimientos

SEO principles

Analytical insight

Strong communication skills

Project management

Digital marketing enthusiasm

Herramientas

Google Analytics

SEMRush

Google Search Console

Ahrefs

Descripción del empleo

Overview

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation to cut through the noise and drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected — sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

At Directive, we’re shaping the future of marketing. We connect with talented professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver value to audiences. We grow by bringing forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you’re ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

About The Role

The Content Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. The Strategist primarily handles Enterprise clients and is expected to have a deep understanding of the service line and how it impacts other areas of business to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

What You'll Do

• Strategic Excellence and Best Practices: Create custom strategies and implement best practices to achieve NSMs. Use project phase as a foundation for the initial client strategy while leveraging overall marketing goals, current campaigns, and historical performance to optimize strategies over the client lifecycle, following Directive best practices.
• Work closely with the Associate Director (AsD) when roadblocks arise that impact strategy and goal attainment.
• Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
• Apply best practices to ensure clients are positioned to exceed goals, including: LTV:CAC modeling, Customer Generation, Share of SERP, Content Production.

• Goal Setting: Use available data to set client goals during engagement. Goals must be reviewed and approved by the Associate Director (AsD), who should attend the meeting.
• Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
• All goals must be approved by the AsD before presenting to the client with the AsD.

• Project Management: Ensure the planned strategy is executed. Use project management to assign responsibilities across the Directive team and the client, ensuring progress toward goals.
• Use Asana for project management.
• In pods with Project Managers, partner with them to ensure tasks are created, assigned, due dates met, and communicated to the client.
• Collaborate with content writers and designers to complete content campaigns on time while maintaining quality to client standards.

• Internal and External Communication: Serve as the main interface between clients and the team. Build relationships beyond deliverables and proactively communicate with clients and internal leadership to drive results.
• When communicating with clients, set expectations for timelines and deliverables, share progress, and use shared channels (e.g., Slack) between bi-weekly meetings.
• When communicating with internal leadership, report roadblocks, opportunities for account growth, and changes in client accounts.

• Reporting: Regularly report to clients on progress and impact. Cadence includes bi-weekly client meetings, monthly reports, quarterly reports, and two bi-annual business reviews. Note NSM progress and ongoing deliverables in meetings.

What You'll Bring

• Proven track record of implementing SEO principles and content strategy: keyword research, on-page optimization, and link building.
• Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills: comfortable facing clients and owning relationships with key stakeholders.
• Familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools.
• Proven organizational, project, and time management skills.
• Genuine enthusiasm for digital marketing, SEO, and content.
• Agency experience required.
• B2B tech and/or SaaS experience required.

• Goals
  • NSM Attainment: 100%
  • MRR Retainment: 96%
  • CSAT > 4.2
  • Upsells / Cross-sells / Referrals
    • Strategists should regularly look for opportunities to grow client business with Directive (e.g., expanding to another service line or increasing current service line budgets).
    • Referrals are encouraged at key moments (e.g., when a point of contact starts a new job).

What We Offer

Living wage at Directive with medical, dental, vision plans, disability, and life insurance coverage for you and your family, including a 100% employer-paid plan for you and a 50% employer contribution for dependents.

Benefits to Support the Whole Person

• Mental health support via Spring Health and Headspace.
• Gymflex via Gympass.
• Time Off: Unlimited PTO (minimum 2 weeks), Paid Company Holidays, Your Birthday Off, Year-end Recharge (Dec 24 – Jan 1), Paid Parental Leave.
• Financial: Traditional and Roth 401(k) with a 3% company match.
• Bonus: Annual bonus based on tenure, increasing with time.
• Annual Anniversary Trip with peers and leadership.

Work Environment Requirements

Remote-first company. Able to work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where work authorization and residency are in place.

This role can operate 100% virtually from a home office. Collaboration occurs via Zoom and Slack. The role may require a laptop (PC or Mac), internet access, and a professional background. Reasonable accommodations may be provided for disabilities. Contact [e-mail] for accommodations.

Additional Information

Directive values People First and is committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.