Organic Growth Lead (Remote Mexico)

Directive; México; A distancia; MXN 1,110,000 - 1,481,000; Jornada completa

Descripción de la vacante

A leading B2B performance marketing agency is hiring a Content Strategist responsible for managing client strategies and deliverables. Candidates should have a solid understanding of SEO principles and a passion for digital marketing. This remote-first role offers comprehensive benefits, including health insurance and unlimited PTO, allowing you to work from anywhere in the US.

Servicios

Medical, dental, and vision insurance

Unlimited PTO

401(k) with company match

Annual bonus based on tenure

Mental health support

Formación

• Proven track record of implementing SEO principles and content strategy.
• Ability to analyze website traffic and SEO metrics using tools.
• Comfortable client-facing and owning relationships with stakeholders.
• Agency experience with B2B tech or SaaS required.

Responsabilidades

• Create custom strategies and implement best practices.
• Collaborate with Associate Director to address roadblocks.
• Ensure strategy execution and manage project timelines.
• Serve as the main interface between clients and the team.
• Regularly report to clients on strategy progress and impact.

Conocimientos

Implementing SEO principles

Website traffic analysis

Strong communication skills

Project management

Digital marketing enthusiasm

Herramientas

Google Analytics

SEMRush

Ahrefs

Google Search Console

Screaming Frog

Descripción del empleo

Overview

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation to cut through the noise and drive pipeline, SQLs, and growth for SaaS and B2B brands. Our services span Paid Media, SEO, CRO, RevOps, and Go-To-Market Strategy, building marketing engines that win in our target industries.

We move fast. We think boldly. We hire people who challenge the status quo and push campaigns to exceed expectations. If you live for performance and solving hard problems, you’ll fit right in. We’re shaping the future of marketing and invite you to build something that breaks the mold.

About The Role

The Content Strategist is a critical, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. The Strategist works with more Enterprise clients and should have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Internally, this role is titled Account Strategist, Content & SEO.

What You’ll Do

1. Strategic Excellence and Best Practices: Create custom strategies and implement best practices to achieve NSMs. Use the project phase as a foundation for the initial client strategy, and continuously optimize based on goals, campaigns, and performance while adhering to Directive best practices.

2. Collaborate with Associate Director (AsD) to address roadblocks and ensure goal attainment. Craft creative briefs and content campaigns informed by competitor and audience insights.

3. Apply best practices to exceed client goals, including:

   • LTV:CAC modeling
   • Customer Generation
   • Share of SERP
   • Content Production

4. Goal Setting: Use available data to set client goals during engagement, reviewed and approved by the AsD.

5. Data sources include Google Analytics, CRM data, SEMRush, and Ahrefs. All goals must be approved by the AsD before presenting to the client.

6. Project Management: Ensure the strategy is executed, delegating tasks via Asana and coordinating with Specialists and clients to meet deadlines. Partner with Project Managers to ensure tasks are created, assigned, and due dates are met. Collaborate with content writers and designers to deliver high-quality campaigns on time.

7. Internal and External Communication: Serve as the main interface between clients and the team. Build client relationships beyond deliverables and proactively communicate with clients and internal leadership about timelines, progress, and opportunities. Use channels such as Slack between bi-weekly meetings to share deliverables and updates.

8. Reporting: Regularly report to clients on strategy progress and impact. Maintain a cadence that includes bi-weekly meetings, monthly reports, quarterly reports, and bi-annual business reviews.

What You’ll Bring

• A proven track record of implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
• Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics
• Strong communication skills: comfortable client-facing and owning relationships with key stakeholders
• Familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog
• Proven organizational, project, and time management skills
• Genuine enthusiasm for digital marketing, SEO and content
• Agency experience required
• B2B tech and/or SaaS experience required

Goals

1. NSM Attainment: 100%
2. MRR Retention: 96%
3. CSAT > 4.2
4. Upsells / Cross-sells / Referrals
   1. Strategists should identify opportunities to grow client business with Directive, e.g., expanding services or increasing budgets
   2. Referrals should be encouraged at key moments, such as changes in point of contact or improved CSAT

What We Offer

We provide a living wage with comprehensive benefits: medical, dental, vision, disability, and life insurance for you and your family, including a 100% employer-paid plan for you and a 50% employer contribution for dependents. Benefits support the whole person: mental health via Spring Health and Headspace, gym access, unlimited PTO, paid holidays, birthday off, year-end recharge, paid parental leave, 401(k) with company match, and annual bonus based on tenure. An anniversary trip with peers and leadership is included.

Work Environment

Directive is remote-first. You can work from anywhere in the US, with optional offices in Irvine, CA. For global locations, you must have current work authorization and reside in the country. The role may operate 100% virtually, relying on Zoom and Slack. You will need a computer, reliable internet, and a professional background. Reasonable accommodations are available to qualified applicants.

If you require reasonable accommodations during the application process, please contact [e-mail].

Additional Information

Directive’s core value is People First. We foster a diverse and inclusive culture. All qualified applicants will be considered regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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