Optimization & Strategy Lead (CRO, B2B, Analytics)

equalstrue; Baja California; A distancia; USD 35,000 - 60,000; Jornada completa

Descripción de la vacante

A leading inclusive talent partner seeks an Optimization & Strategy Lead to drive website experimentation and conversion strategies aimed at B2B growth. The role requires an analytical mindset and experience with conversion rate optimization tools. This position offers remote flexibility and aligns with a commitment to wage equality and respect in the workplace.

Servicios

Paid Company Holidays

Medical, Safety, & Wellness benefits

Free live business language classes

Formación

• 5+ years in growth-focused roles, emphasizing B2B funnels.
• Experience with testing programs leading to measurable engagement improvements.
• Strong understanding of user experience and site performance impacts.

Responsabilidades

• Lead website experimentation and conversion rate optimization strategy.
• Design and run A/B and multivariate tests; analyze user behavior.
• Collaborate with cross-functional teams to drive funnel performance improvements.

Conocimientos

Analytical mindset

Conversion rate optimization

B2B focus

Herramientas

Optimizely

Google Analytics 4

Mixpanel

Descripción del empleo

REMOTE FIRST, INCLUSIVE ALWAYS.

EQUALS TRUE started when a type design geek and a talent nerd decided to create real change in the technology industry workforce. So they built the first-in-industry authentic talent partner to help organizations build cultures and scale internationally with the best talent in the Americas.

We are the only organization in Latin America that was founded with a commitment to be inclusive, treat individuals fairly, pay them equally, and provide them with a great professional experience each day, and only want the best. These values are what grounds our business model and practices each day.

We are different, awkward, techie, and weird people in all the right ways. So, if you’re looking for a new career partner who’s remote-first, has a true social mission, and only works with companies that share our values, let’s talk about our Optimization & Strategy Lead role today. Here’s what you need to know about this position:

THE WORK

Define and lead a website experimentation and conversion rate optimization strategy focused on B2B growth and self-serve acquisition goals.

Translate advertiser pain points and commercial objectives into structured, scalable testing roadmaps.

Design and run A/B and multivariate experiments across high-impact pages such as the homepage and campaign landing pages, using clear measurement frameworks.

Collaborate closely with product, design, marketing, and engineering teams to launch and iterate on experiments that drive meaningful improvements in funnel performance.

Monitor and analyze user behavior and conversion trends using tools such as Google Analytics 4, Mixpanel, or Hotjar.

Promote a culture of experimentation by aligning stakeholders, sharing insights, and building a repeatable, data-driven process.

Turn insights into clear and actionable recommendations that improve conversion rates and the overall experience for B2B customers, particularly small and mid-sized advertisers.

NEEDED EXPERTISE

Five or more years of experience in conversion rate optimization, experimentation, or growth-focused roles with a strong emphasis on B2B or self-serve acquisition funnels.

A proven track record of running testing programs that lead to measurable improvements in engagement and conversion.

Hands-on experience with experimentation tools such as Optimizely, VWO, or Google Optimize, and analytics platforms such as Google Analytics 4, Mixpanel, or FullStory.

Strong understanding of how user experience, messaging, and site performance impact digital buyer journeys, especially in B2B contexts.

An analytical mindset with the ability to extract insights and develop compelling, data-backed recommendations.

Confident leading workshops, aligning cross-functional teams, and influencing strategy at multiple levels.

Experience optimizing acquisition flows for small and mid-sized business advertisers is a strong plus.

OUR BENEFITS & PERKS

We pay in USD on a platform that allows you to convert, allocate and disburse your salary as you want and into almost any currency that you choose.

Paid Company Holidays.

Medical, Safety, & Wellness benefits

Free live business language classes

…and more perks being added each quarter

Interested? Great! Please send us your CV/Resume to start the conversation and learn more about each other. EQUALS TRUE is a global inclusive talent network of like-minded software engineers, agileist, and design thinkers. We build and develop safe, inclusive, equitable and balanced teams for companies that need to scale globally in a socially responsible way.

EQUALS TRUE is open to all qualified candidates.We never evaluate qualified people on anything other than their skills, work history, training, and ability to do the job. We respect the right of people to live the life they want without judgements. So we practice wage equality, create a culture of belonging, insist upon respect for all our people, make every effort to accommodate all disabilities, and work only with companies that share our values. We are proud to be a global equal opportunity employer. And as such we never discriminate based on race, religion, color, national origin, disability, sexual orientation, gender, gender identity, status as a veteran, or any other protected status. We also consider qualified applicants with non-violent and non-financial related criminal histories.

Additionally, EQUALS TRUE is committed to providing reasonable accommodations for candidates with disabilities throughout our hiring processes. If you need any assistance or accommodations due to a disability, please let us know.

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