Onsite Marketing Specialist (Mexico)

Byrne; Ciudad de México; Presencial; MXN 30,000 - 60,000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Marketing Specialist to lead brand strategy and execution across diverse channels. In this dynamic role, you will craft compelling narratives, optimize multi-channel marketing efforts, and drive customer engagement to enhance brand positioning and sales growth. Collaborating closely with internal teams and external partners, you'll develop innovative content strategies and campaigns while analyzing performance metrics to fuel continuous improvement. If you are passionate about marketing and eager to make a significant impact, this opportunity is perfect for you.

Formación

• 3+ years of marketing strategy experience required.
• Advanced English proficiency is mandatory.

Responsabilidades

• Develop integrated marketing programs to drive brand growth.
• Manage marketing strategies ensuring alignment and quality.

Conocimientos

Marketing Strategy

Communication Skills

Relationship Building

Content Creation

Analytical Skills

Lead Generation

Social Media Management

Educación

Bachelor’s degree in marketing or related field

Herramientas

Microsoft Office

Canva

Illustrator

Descripción del empleo

About the Job: As Marketing Specialist, you’ll lead the Byrne Mexico brand’s strategy and execution across all touchpoints, driving brand positioning, sales growth, and customer engagement. You'll shape brand narratives, create compelling content, and run campaigns that resonate with target audiences. The right candidate will work closely with internal teams and external partners to develop content strategies, optimize multi-channel marketing, and contribute to overall company growth.

Responsibilities:

1. Develop and execute integrated marketing programs including lead generation, social media, sales presentations, and thought leadership.
2. Manage marketing strategies and projects, ensuring alignment, consistency, and quality across all assets.
3. Position Byrne as a market leader through strategic promotions and effective communications.
4. Collaborate with sales teams, U.S. marketing counterparts, and stakeholders to align messaging and boost visibility.
5. Design campaigns that drive demand, sales, eCommerce engagement, and customer retention.
6. Analyze key metrics to optimize performance and uncover insights that fuel innovation.
7. Lead content creation and copywriting for social media, sales support, and internal communications.
8. Build and manage relationships with key stakeholders in the architecture and design (A&D) community.
9. Plan and execute branded events, workshops, and experiences that deepen audience connection.
10. Oversee brand budget and external resources to maximize ROI.
11. Guide content design and visual direction to ensure brand consistency.

Qualifications:

1. At least 3 years leading and executing marketing strategies.
2. Advanced English required.
3. Bachelor’s degree in marketing or related field.
4. Strong communication and relationship-building skills with both internal teams and external partners.
5. Demonstrated ability to align marketing initiatives with overarching business goals.
6. Proficiency in Microsoft Office and basic design tools like Canva or Illustrator.
7. Familiarity with social media platforms (LinkedIn, Instagram) for B2B engagement.

Physical Requirements: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Employee may be regularly required to talk or listen, stand, walk, sit, stoop, crawl and use hands to finger, handle, or feel objects, tools or controls. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to operate in mentally and physically stressful situations. Prolonged sitting, typing and lifting up to 20 pounds.

BYRNE ELECTRICAL SPECIALISTS is an equal opportunity employer.