Mexican iGaming Copywriter - CRM & Localization Pro

Reelu; Ciudad de México; Presencial; MXN 360.000 - 540.000; Jornada completa

Descripción de la vacante

Reelu is seeking a Cultural Copywriter in Mexico City to craft localized CRM content for sportsbook and casino brands, blending our tone with Mexican culture. The role centers on adapting global campaigns for the Mexican market and delivering engaging promotions around Liga MX and Live Dealer offerings, all while ensuring compliance with local regulations.

The ideal candidate speaks fluent Mexican Spanish, has 2+ years in online gambling copy, and can balance creativity with regulatory

Formación

• Mexican Spanish speaker with exceptional writing skills and a deep understanding of local idioms, humor, and cultural references.
• Minimum of 2+ years of copywriting experience within the online gambling, sportsbook, or online casino industry.
• Strong knowledge of sportsbook operations, casino games, player behavior, and the iGaming industry.
• Ability to balance creativity with regulatory compliance.
• Excellent time management skills and the ability to produce high-quality content under tight deadlines.
• Strong attention to detail and a passion for creating impactful, localized marketing content.

Responsabilidades

• Create compelling copy for CRM campaigns across WhatsApp, Email, SMS, and Push Notifications.
• Transcreate global marketing campaigns into culturally relevant content for the Mexican market.
• Adapt the brand's tone of voice while incorporating Mexican slang, humor, and cultural nuances.
• Write engaging promotional content for sportsbook and casino campaigns, including Liga MX, sports, and Live Dealer offerings.
• Ensure all content aligns with local gaming regulations and brand guidelines.
• Deliver high-quality copy while working in a fast-paced environment with tight deadlines.

Descripción del empleo

Reelu is seeking a Cultural Copywriter in Mexico City to craft localized CRM content for sportsbook and casino brands, blending our tone with Mexican culture. The role centers on adapting global campaigns for the Mexican market and delivering engaging promotions around Liga MX and Live Dealer offerings, all while ensuring compliance with local regulations.

The ideal candidate speaks fluent Mexican Spanish, has 2+ years in online gambling copy, and can balance creativity with regulatory