Media Manager

inDriver; Ciudad de México; Presencial; MXN 30,000 - 45,000; Jornada completa

Descripción de la vacante

Una empresa líder en transporte busca un Responsable de Medios para planificar y ejecutar estrategias de medios en México. El candidato ideal tendrá al menos 4 años de experiencia en medios, habilidades analíticas y de presentación, y será responsable de optimizar el rendimiento de las campañas. Se requiere dominio del inglés y español, así como la capacidad de trabajar de manera independiente y colaborar con diferentes equipos.

Formación

• Experiencia mínima de 4 años en medios (agencia de medios o cliente).
• Proficiencia en herramientas de análisis y planificación de medios.
• Dominio del inglés B2+ y español.

Responsabilidades

• Planificación y compra de medios de manera efectiva en línea y fuera de línea.
• Gestión y ejecución independiente de proyectos de medios.
• Análisis del rendimiento de campañas y presentación de informes.

Conocimientos

Análisis de datos

Planificación de medios

Habilidades de presentación

Colaboración

Comunicación

Herramientas

Herramientas de análisis de medios

Descripción del empleo

Responsibilities

• Cost-effective media planning & buying in line with region business & marketing plans (offline + online) for all activations in Mexico
• Work independently to manage and execute media projects
• Analyze marketing briefs and formulate effective media plans
• Oversee and analyze campaign performance, presenting insightful reports on both business & media level results
• Coordinate with different teams and stakeholders for media plan execution
• Maintain relationships with media vendors and partners

Qualifications

• At least 4 years of experience with Media (in media agency or on client-side)
• Ability to do the whole planning process independently
• Proficiency in media analytics and planning tools: ability to use the tools available and provide detailed media report with conclusions
• Advanced understanding of various online and offline media channels: different formats available, best fit for different marketing objectives, optimization opportunities
• Expertise in data analysis and interpretation: ability to find insights to generate business-related hypotheses and explain the details
• Strong presentation skills: experience in building clear and simple presentations to deliver key points and confidence in delivery
• Familiarity with advertising trends and innovations: ability to provide recommendations aligned with current trends and identify relevant innovations for testing
• Proficiency in tracking and optimizing campaign performance: understanding core and proxy KPIs for each channel, experience in creating mid-reports and providing optimization suggestions
• Decision-making: capability to make decisions independently or propose solutions
• Problem-solving: focus on solutions rather than problems
• Collaboration: always seeking the best team solutions, willing to go beyond scope when necessary
• Attention to detail: understanding what information is needed and obtaining it
• Communication: ability to reach agreements and work as a team player
• Time management: setting clear priorities to ensure timely task completion
• B2+ English and Spanish proficiency