Media Manager

inDrive; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

inDrive, una empresa innovadora y de rápido crecimiento en el sector de la movilidad, busca un 'Media Manager' para liderar la planificación y compra de medios en México. Este rol clave incluye el desarrollo de estrategias mediales integrales, análisis de desempeño y colaboración con equipos diversos. Estamos buscando a alguien con gran habilidad analítica, excelentes dotes de comunicación y un enfoque proactivo hacia la resolución de problemas para contribuir al éxito de nuestros objetivos de marketing.

Servicios

Oportunidad de impactar en la industria

Desarrollo de habilidades y experiencia

Salario competitivo

Formación

• Experiencia mínima de 4 años en medios (en agencia o cliente).
• Dominio de herramientas de análisis y planificación de medios.
• Inglés B2+ y español.

Responsabilidades

• Planificación y compra de medios de manera costo-efectiva.
• Análisis del desempeño de campañas y presentación de informes.
• Mantener relaciones con proveedores de medios.

Conocimientos

Análisis de datos

Presentaciones efectivas

Resolución de problemas

Colaboración

Gestión del tiempo

Descripción del empleo

As a highly-regarded high-tech unicorn company, inDrive has been making a positive global impact since 2013. Harnessing the power of innovative mobile technologies, our core product is redefining ride-hailing, while simultaneously introducing new business verticals that are propelling us toward becoming a super app. With our cutting-edge solutions and dynamic work environment, we provide a unique opportunity for individuals to contribute to our mission of combating injustice on a global scale.

About the opportunity

We’re looking for a Media Manager to lead inDrive media planning and buying across offline and online channels in Mexico. You’ll be responsible for developing and executing impactful media plans, overseeing campaigns, coordinating with internal teams and media partners, and working closely with the business to drive results.

Responsibilities

• Cost-effective media planning & buying in line with region business & marketing plans (offline + online) for all activations in Mexico
• Work independently to manage and execute media projects
• Analyze marketing briefs and formulate effective media plans
• Oversee and analyze campaign performance, presenting insightful reports on both business & media level results
• Coordinate with different teams and stakeholders for media plan execution
• Maintain relationships with media vendors and partners

Requirements

• At least 4 years of experience with Media (in media agency or on client-side)
• Ability to do the whole planning process independently
• Proficiency in media analytics and planning tools: ability to use the tools available and provide detailed media report with conclusions
• Advanced understanding of various online and offline media channels: different formats available, best fit for different marketing objectives, optimization opportunities
• Expertise in data analysis and interpretation: ability to find the insights to generate business-related hypothesis and explain the details
• Strong presentation skills: experience in building up clear and simple presentation to deliver the key thoughts and ability to present confidently
• Familiarity with advertising trends and innovations: being able to provide recommendation in line with those, to identify the relevant innovations for test
• Proficiency in tracking and optimizing campaign performance: understanding of core and proxy KPIs for each channel and media in total, experience in creating the mid-reports and providing optimization suggestions based on that
• Decision-making: being able to either take decision on their own or always propose a solution
• Problem-solving: focusing not on a problem but on a way to solve
• Collaboration: always finding the best solution for a team, ready to go beyond scope sometimes
• Attention to detail: always understanding what info is required and getting it
• Communication: being able to find an agreement as a team-player
• Time management: setting the priorities clear to ensure tasks delivered on time
• B2+ English and Spanish

We offer

• Be part of a growing and innovative company with a unique approach to ride-hailing
• Have the opportunity to make a significant impact on the company and the industry as a whole
• Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands
• Competitive salary