Media Manager

inDriver; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading transportation company in Mexico is looking for a skilled media planner. This role requires at least 4 years of experience in media, proficiency in various analytics tools, and strong presentation skills. You will oversee media projects, analyze performance, and coordinate with teams to optimize campaigns. B2+ proficiency in English and Spanish is required.

Formación

• At least 4 years of experience with Media (in media agency or on client-side).
• Ability to do the whole planning process independently.
• Proficiency in media analytics and planning tools.

Responsabilidades

• Manage and execute media projects independently.
• Analyze marketing briefs and formulate effective media plans.
• Oversee and analyze campaign performance.

Conocimientos

Media planning

Media analytics

Data analysis

Strong presentation skills

Collaboration

Attention to detail

B2+ English proficiency

B2+ Spanish proficiency

Descripción del empleo

Responsibilities

• Cost-effective media planning & buying in line with region business & marketing plans (offline + online) for all activations in Mexico
• Work independently to manage and execute media projects
• Analyze marketing briefs and formulate effective media plans
• Oversee and analyze campaign performance, presenting insightful reports on both business & media level results
• Coordinate with different teams and stakeholders for media plan execution
• Maintain relationships with media vendors and partners

Qualifications

• At least 4 years of experience with Media (in media agency or on client-side)
• Ability to do the whole planning process independently
• Proficiency in media analytics and planning tools: ability to use the tools available and provide detailed media reports with conclusions
• Advanced understanding of various online and offline media channels: different formats available, best fit for different marketing objectives, optimization opportunities
• Expertise in data analysis and interpretation: ability to find insights to generate business-related hypotheses and explain details
• Strong presentation skills: experience in building clear and simple presentations to deliver key thoughts and confident delivery
• Familiarity with advertising trends and innovations: ability to provide recommendations aligned with trends and identify relevant innovations for testing
• Proficiency in tracking and optimizing campaign performance: understanding core and proxy KPIs for each channel and media, experience in creating mid-reports and providing optimization suggestions
• Decision-making: capable of making decisions independently or proposing solutions
• Problem-solving: focus on solutions rather than problems
• Collaboration: always seeking the best team solution, willing to go beyond scope when needed
• Attention to detail: understanding required information and obtaining it
• Communication: ability to reach agreements as a team player
• Time management: setting clear priorities to ensure timely task delivery
• B2+ English and Spanish proficiency