Media Analyst

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers, and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade, and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

The Opportunity

Implementation of advertising campaigns on broadcast, pay, and local TV for Sabritas brands. Monitoring and canceling campaigns, using the allocated budgets for each brand on established dates and achieving planned advertising weights (WRPs) and reach. Contracting and monitoring of alternative media plans. Billing control. Monitoring competitor activity.

Your Impact as Media Analyst your functions would consist of:

• Selection of TV programs based on key brand indicators (ratings, cost per rating point, reach, frequency, and affinity).
• Development of advertising guidelines and contracting. Monitoring and tracking campaigns to meet established goals in terms of both investment and advertising dollars.
• Monitoring alternative media campaigns, maintaining strict control of orders, receipts, and radio broadcast schedules, as well as photographs for outdoor media.
• Reconciliation and control of billing for payment amortization, including television and alternative media, carrying out the process from receipt of invoices to payment control.
• Monitoring competitor activity, detecting their TV activity. Sending images to brand managers and creating commercial reels.

Who Are We Looking For?

• Bachelor's Degree in Communications, Advertising, Administration, or related field.
• Minimum 1 - 2 years of experience in a similar position or in a Media Agency.
• Advanced English (Written and Spoken skills).
• Experience in data analysis.
• Knowledge using Power BI, Nielsen Systems, Microsoft Excel, and HR Ratings.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a workforce and innovation for the organization.