MCM Digital Webmaster

IQVIA; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading healthcare data company in Mexico City is seeking a Digital Webmaster to manage MCM digital projects. The role requires proficiency in HTML, CSS, and JavaScript, along with strong skills in digital marketing, data analysis, and project management. Ideal candidates will create engaging content and optimize digital campaigns to enhance performance metrics and user experience.

Formación

• Strong ability to create, optimize, and report on digital campaigns.
• Experience with graphic design tools and video editing software.
• Flexibility to adapt to changing market trends.

Responsabilidades

• Create and maintain landing pages using HTML/CSS best practices.
• Optimize website UX features like CTAs and loading time.
• Generate compelling content for social media platforms.

Conocimientos

Digital marketing knowledge

HTML expertise

CSS proficiency

JavaScript skills

Adobe Suite proficiency

Strong writing skills

Data analysis capability

Project management

Cross-functional collaboration

Digital marketing automation tools

Herramientas

Creative Cloud Suite

Canva

Salesforce tools

Descripción del empleo

IQVIA is The Human Data Science Company, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.

MCM Digital Webmaster

This role is responsible for ensuring the timely completion of assigned MCM digital projects. The candidate will regularly communicate status updates and key performance indicators (KPIs), while also identifying optimization opportunities for each campaign. Candidates should possess strong knowledge of digital marketing, as well as proficiency in HTML, CSS, JavaScript, and Adobe Suite.

The ideal candidate has a strong ability to create, optimize, and report on digital campaigns, and is well-versed in various marketing platforms to improve digital services.

Roles And Responsibilities

• Create and maintain landing pages with engaging content and design using HTML/CSS best practices.
• Optimize website UX features such as CTAs, bounce rate, responsive content and loading time.
• Database structure and management for storing and processing information in an SQL ambiance.
• Webchat / Chatbot flow design and integration using third-party providers.
• Program and optimize outbound WhatsApp campaigns using inhouse and third-party providers.
• Create and present performance reports sharing insights and optimization suggestions to the clients.
• Create and activate digital surveys analyzing results to provide data-oriented learnings and insights.
• Generate compelling content for social media platforms (LinkedIn, Facebook, etc.) to increase engagement and impressions.
• Execute social media and programmatic ads campaigns in coordination with cross-functional teams.
• Support our patient-oriented team to manage and launch digital solutions using Salesforce based tools.

Skills:

• Experience with graphic design tools and video editing software (Creative Cloud Suite, Canva).
• Strong writing and storytelling skills to create engaging content that resonates with the target audience across various platforms.
• Ability to analyze marketing data, track campaign performance, and make data-driven decisions to optimize digital marketing efforts.
• Strong organizational skills to manage multiple projects simultaneously, meet deadlines, and coordinate with different teams.
• Flexibility to adapt to changing market trends and adjust marketing strategies accordingly.
• Ability to work collaboratively with cross-functional teams in a multicultural ecosystem.
• Proficiency in using digital marketing automation tools, analytics platforms, and CRM software.
• Strong ability to prioritize tasks, manage time effectively, and ensure timely execution of digital marketing campaigns.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide.