Marketing Specialist (B2B Industrial Sector)

Buscojobs México; Puebla de Zaragoza; Presencial; USD 20,000 - 35,000; Jornada completa

Descripción de la vacante

An international industrial group specialized in robotic automation is seeking a Marketing Specialist in Puebla. The role involves developing marketing strategies, creating B2B content, managing digital channels, and collaborating with sales teams to enhance visibility in the industrial sector. The ideal candidate will have a marketing degree and at least 2 years of B2B marketing experience, particularly within technical environments.

Formación

• Minimum 2 years of experience in B2B marketing, ideally in industrial environments.
• Hands-on, proactive approach with capability in strategy development.
• Conversational English (minimum B2) for international collaboration.

Responsabilidades

• Develop and execute local marketing plans aligned with global strategy.
• Create B2B content for industrial automation.
• Manage digital marketing channels and lead generation campaigns.

Conocimientos

B2B marketing

Digital marketing tools

Lead generation

Content creation

Analytical thinking

Educación

Degree in marketing, communication, or business

Herramientas

Social media platforms (LinkedIn)

Descripción del empleo

USD 20,000 - 35,000

Our client is an international industrial group specialized in robotic automation solutions (AGV/AMR) for internal logistics and material handling. With a growing presence in Mexico and a solid client base in sectors such as automotive, electronics, and manufacturing, the company is looking to build local visibility and structure its lead generation efforts.

As part of this development, the company is recruiting a Marketing Specialist to lead the creation and execution of its marketing strategy in Mexico.

The position is based in Puebla, with occasional travel across the country and regular interaction with international teams.

Missions

Reporting to the Country Manager in Mexico and working in close coordination with the headquarters marketing team in Europe, you will:

• Develop and execute the local marketing plan in alignment with global strategy.
• Create high-value B2B content (brochures, presentations, case studies, videos) adapted to the industrial automation sector.
• Manage digital channels (particularly LinkedIn) and run targeted lead generation campaigns.
• Collaborate with the sales team to provide effective tools and materials that support business development.
• Identify and activate key marketing channels to increase visibility in a niche technical market.
• Participate occasionally in trade fairs, client visits, and industry events.
• Operate autonomously, while serving as the main marketing point of contact in Mexico.

Profile

You have a degree in marketing, communication, or business and at least 2years of experience in B2B marketing, ideally in an industrial, logistics, or technical environment.

You are hands-on, proactive, and capable of designing and implementing a marketing strategy from the ground up. You combine creativity with analytical thinking and are confident working in a technical B2B setting.

You are experienced in digital marketing tools and platforms, and you understand how to generate high-quality leads through content, campaigns, and social media.

You speak English at a conversational level (minimum B2) and are comfortable working with international teams across different time zones.

You are based in Puebla or willing to relocate. Occasional travel within Mexico is expected.

This is a unique opportunity to shape the local marketing function of an innovative and growing industrial company. You will have full ownership of the strategy in Mexico, while benefiting from the support and expertise of an international group. If you’re looking for autonomy, creativity, and impact in a B2B technical environment — this role is for you.