Marketing Specialist B2B

APLAZO, S.A. DE C.V.; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Analista de Marketing B2B para impulsar estrategias de marketing mediante análisis de datos y coordinación de eventos. En esta función, serás clave para optimizar procesos y contribuir al éxito de campañas dirigidas a comerciantes. Buscamos un profesional con experiencia en el análisis de marketing, habilidades organizativas excepcionales y la capacidad de colaborar con equipos internos y externos. Si te apasiona el marketing y deseas crecer en un entorno dinámico, esta es tu oportunidad para hacer una diferencia significativa.

Formación

• 2-3 años de experiencia en marketing en empresas Fintech o CPG.
• Conocimiento de principios de marketing B2B y branding.

Responsabilidades

• Analizar el rendimiento de campañas de marketing B2B y generar informes.
• Coordinar y ejecutar eventos de marketing B2B, incluyendo logística.

Conocimientos

Pensamiento analítico

Comunicación efectiva

Resolución de problemas

Organización

Adaptabilidad

Educación

Licenciatura en Administración de Empresas

Licenciatura en Marketing

Licenciatura en Comunicación

Herramientas

Herramientas de visualización de datos

Plataformas de análisis de marketing

CRM

Excel

Google Sheets

Descripción del empleo

Role’s Mission

The B2B Marketing Analyst will be responsible for analyzing the performance of marketing campaigns, managing special projects, and coordinating marketing events aimed at merchants. Their mission is to contribute to the success of B2B marketing strategies through data analysis, activity coordination, and process optimization.

Key responsibilities

• Analyze the performance of B2B marketing campaigns and generate detailed reports.
• Manage special marketing projects, ensuring proper planning, execution, and follow-up.
• Coordinate and execute B2B marketing events, including logistics, materials, and post-event follow-up.
• Assist in the preparation of marketing materials, presentations, and other documentation for projects and events.
• Conduct market research to identify trends and business opportunities.
• Collaborate with internal teams in the creation and execution of marketing initiatives.

Requirements

• Understanding of basic B2B marketing principles and strategies.
• Knowledge of branding and how to develop and maintain a brand identity.
• Basic understanding of customer journeys and how to communicate effectively with different business segments.
• Analytical thinking with the ability to interpret data and draw insights.
• Critical thinking and problem-solving abilities, with a focus on finding solutions and improving processes.
• Strong organizational skills to manage multiple projects and tasks simultaneously.
• Excellent written and verbal communication skills.
• Ability to work effectively with internal and external teams.
• Attention to detail and a focus on quality deliverables.
• Proactive and quick to learn new processes and tools.
• Ability to adapt to changing environments and new challenges.

Must have:

• Experience: Marketing roles at Fintech & Financial Services companies or CPG.
• Years of experience: 2-3 years.
• Technical skills:
  • Proficiency in data visualization tools.
  • Experience with marketing analytics platforms.
  • Knowledge of CRM data and experience with A/B testing and conversion rate optimization.
  • Familiarity with AI platforms.
  • Strong Excel/Google Sheets skills for data manipulation and reporting.

• Soft skills:
  • Strong analytical and problem-solving mindset.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects and prioritize effectively.
  • Adaptability to a fast-paced and evolving environment.
  • Strong attention to detail and organizational skills.
  • Ability to work independently and take ownership of tasks.
  • Collaboration and teamwork to work effectively with cross-functional teams.
  • Proactive and solution-oriented approach to challenges.

• Academic background (studies or certifications): Bachelor in Business Administration, Marketing or Communication.

Nice to have

• Knowledge on CRM platforms.

Languages

• Spanish.
• English (Advanced).