Marketing Specialist

1840 &Amp; Company; A distancia; MXN 546,000 - 912,000; Jornada completa

Descripción de la vacante

A global leader in BPO services is seeking a remote Marketing Specialist to execute marketing strategies aimed at promoting products and services. The role requires expertise in social media management, Google AdWords, SEO, and content creation. Candidates should have a bachelor's degree in Marketing or a related field, with proven experience and strong analytical skills. This position offers a flexible work environment to maximize professional growth for driven individuals.

Formación

• Proven work experience as a Marketing Specialist or similar role.
• Strong understanding of social media platforms and digital marketing tools.
• Excellent communication and presentation skills.

Responsabilidades

• Develop and implement social media strategies across platforms.
• Create, manage, and optimize AdWords campaigns.
• Implement SEO strategies to improve website visibility.
• Develop marketing materials such as blog posts and newsletters.
• Monitor and analyze campaign performance metrics.
• Work closely with other departments for alignment.

Conocimientos

Social Media Management

Google AdWords

SEO Optimization

Content Creation

Metrics Analysis

Collaboration

Educación

Bachelor's degree in Marketing, Business or related field

Herramientas

Google Analytics

SEMrush

Descripción del empleo

Overview

We are seeking a remote Marketing Specialist to join our team in Mexico. A Marketing Specialist is responsible for developing and executing marketing strategies to promote the company's products or services.

Responsibilities

• Social Media Management: develop and implement social media strategies across platforms such as Facebook, Twitter, Instagram, LinkedIn, and others; create engaging content; monitor channels; respond to inquiries; analyze performance metrics and adjust strategies as needed.
• Google AdWords Management: create, manage, and optimize AdWords campaigns to increase website traffic and conversions; conduct keyword research; develop ad copy that aligns with campaign goals; monitor and analyze campaign performance to improve ROI.
• SEO Optimization: implement SEO strategies to improve website visibility and organic search rankings; conduct keyword research and optimize website content; monitor and analyze SEO performance using tools like Google Analytics and SEMrush.
• Content Creation: develop marketing materials such as blog posts, newsletters, social media posts, and website content; collaborate with the design team to produce visually appealing promotional materials.
• Metrics Analysis: monitor and analyze campaign performance metrics to measure success and identify areas for improvement; generate reports on marketing activities and present findings to the marketing team.
• Collaboration: work closely with other departments to ensure marketing efforts align with overall company goals; coordinate with external vendors for tasks such as printing and advertising.

Qualifications

• Education: bachelor’s degree in Marketing, Business, or a related field.
• Experience: proven work experience as a Marketing Specialist or similar role.
• Skills: strong understanding of social media platforms and digital marketing tools; proficiency in Google AdWords, SEO/SEM campaigns, and web analytics; excellent communication and presentation skills; familiarity with CRM and CMS software; ability to analyze data and generate reports.
• Personal Attributes: creative thinker with a passion for marketing; detail‑oriented and organized; ability to work in a fast‑paced environment and manage multiple projects simultaneously.

About

Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world‑class freelance professionals and delivering top‑tier outsourcing services, across over 150 countries worldwide. Our mission is to empower growth for forward‑thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool.

We firmly believe in fostering an environment where exceptional individuals can achieve optimal work‑life balance, working remotely from any location while maximizing professional growth and earning potential. We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina.