Marketing Senior Analyst

Nu; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

Nubank recherche un professionnel du marketing stratégique pour renforcer la marque au Mexique. Avec plus de 5 ans d'expérience en stratégie de marque et en marketing, le candidat idéal soutiendra la mise en œuvre des initiatives marketing tout en collaborant avec l'équipe. La position nécessite la capacité à gérer plusieurs projets simultanément et à analyser l'impact des campagnes. Offrant un modèle de travail hybride et de nombreux avantages, Nubank valorise la diversité et l'inclusion dans son processus de recrutement.

Servicios

17 jours de congés payés par an

3 jours de congés personnels

1 mois de prime de vacances

Assurance vie

Programme de santé et bien-être

Congés parentaux prolongés

Chance de gagner des actions

Formación

• 5+ années d'expérience pertinente en stratégie de marque et marketing.
• Connaissances solides en marketing.
• Pensée analytique et créative forte.
• Proficience professionnelle en anglais et en espagnol.
• Expérience en élaboration et exécution de plans marketing et GTM.
• Initiative, auto-motivation, capacité à travailler de manière indépendante.
• Organisation et attention aux détails.
• Succès prouvé dans la gestion de campagnes marketing intégrées.

Responsabilidades

• Soutenir la mise en œuvre rapide de la stratégie marketing et du plan de marque de l'année.
• Planifier et exécuter des initiatives marketing à long, moyen et court terme.
• Posséder ou co-diriger des projets et assurer le suivi de bout en bout.
• Collaborer avec différentes parties prenantes pour construire et lancer des campagnes de marque.
• Réaliser des analyses post-lancement pour évaluer l'impact des initiatives.

Conocimientos

Stratégie de marque

Marketing

Analyse

Pensée créative

Espagnol

Anglais

Gestion de projets

Compétences interpersonnelles

Orientation aux détails

Descripción del empleo

Nubank was founded in 2013 to free people from a bureaucratic, slow and inefficient financial system. Since then, through innovative technology and outstanding customer service, the company has been redefining people's relationships with money across Latin America. With operations in Brazil, Mexico, and Colombia, Nubank is today one of the largest digital banking platforms and technology-leading companies in the world.

Today, Nubank is a global company, with offices in São Paulo (Brazil), Mexico City (Mexico), Bogotá (Colombia), Buenos Aires (Argentina), Durham (United States), and Berlin (Germany), with operations only in the first three. It was founded in 2013 in Sao Paulo, by Colombian David Vélez, and cofounded by Brazilian Cristina Junqueira and American Edward Wible.

About the role and team:

We are the team responsible for building the brand in Mexico, for both potential customers so that they choose us as their financial ally, and for current customers to increase product engagement and cross-selling opportunities. Through the correct execution of our brand plan, we drive key Brand Health Tracker (BHT) metrics uplift, plus trigger releases through a full-funnel always-on (AON) strategy. The Brand team in Mexico is formed by a diverse team of professionals and it is divided in 3 main areas:

• Early lifecycle: Responsible for building the brand across all funnel stages (upper, mid and lower funnel)
• Engagement: Responsible for launching new products and keep our customers engaged with our suite of products.
• Content Strategy: Responsible for always-on communications in owned channels, social media and influencers.

We all work really close with the Customer Insights and the Creative Mkt teams, with which we partner in almost every initiative.

Responsibilities

• Support the timely execution of the marketing strategy and brand plan of the year.
• Plan and execute long, mid and short term marketing initiatives considering timeline, budget and main goals (KPIs) we want to achieve.
• Own or co-lead projects and give end to end follow up to ensure launching on time and form.
• Collaborate with different areas and stakeholders to build and launch strong brand campaigns and/or different products and features.
• Make post launch analysis to assess the impact of our initiatives.

Skills you´ll need to succeed:

• 5+ years of relevant experience in brand strategy and marketing.
• Strong marketing fundamentals / knowledge.
• Strong analytical and creative thinking.
• English and Spanish professional proficiency.
• Experience building and executing marketing plans and GTM.
• Initiative, self-motivation, the ability to work independently.
• Organization and an orientation to detail.
• Proven success running integrated marketing campaigns.
• Excellent team player and interpersonal skills
• The ability to handle a multitude of projects and issues at one time.

Our Nu Way of Working:

The Nu Way of Working is our hybrid work model that was created so people could collaborate more in person and still keep the flexibility of remote work. Now, our work model has two-month cycles: for every seven weeks of remote work, one week will be at the office, in this case in our Mexico City Office located near Polanco. You can read more about this here: https://building.nubank.com.br/nu-way-of-working-nubanks-new-hybrid-work-model

• 17 days of paid vacation per year
• 3 personal days off
• 1 month of Holidays Bonus (Aguinaldo)
• Life Insurance
• NuCare - Our mental health and wellness assistance program
• Extended maternity and paternity leaves
• Chance of earning equity at Nubank

Diversity and Inclusion at Nu

At Nubank, we want to be sure that we're building a more diverse and inclusive workplace that reflects the customers we serve and seek to empower. That's why we hire based on equality. We consider gender, ethnicity, race, religion, sexual orientation, and other identity markers as enriching elements to our company while ensuring neither of them represent a barrier when recruiting fantastic talent.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone

Resume/CV

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

How will you consider your english level? *

Advanced (I can have fluent conversations and interviews in english)

Intermediate (I can have a conversation in english)

Basic (I don´t feel comfortable speaking english)