Marketing Science Operations Lead

PepsiCo; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

PepsiCo seeks a Marketing Science Operations Lead to shape its media measurement strategy in North America. The successful candidate will combine leadership with data-driven insights to enhance process optimization and support marketing initiatives. With a focus on managing cross-functional teams, this position offers an exciting opportunity in a leading global food and beverage company.

Servicios

Opportunities to learn and develop

Financial wellness programs

Recognition programs

Flexibility program

Scholarship programs for children

Formación

• 8+ years of relevant experience in quantitative analytics and/or data analysis.
• Experience with media and marketing measurement.
• Managerial experience and leadership skills.

Responsabilidades

• Ownership of the data collection and processing for Media operations.
• Managing the North America Marketing Science Operations team.
• Partnering with Data Engineering and Data Science teams.

Conocimientos

Quantitative analytics

Data analysis

Analytical skills

Process optimization

Educación

Bachelor's Degree

Herramientas

Excel

PowerPoint

Power BI

Tableau

Descripción del empleo

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

The Opportunity

This role will play a key part in shaping the future of media measurement strategy for PepsiCo North America, with a focus on understanding the role of media as a key growth driver through initiatives such as the Return on Investment (ROI) Engine, Audience Impact models, Real-Time Optimization (RTO), the Media Data Hub (MDH), and related models and analytics.

The individual in this position will serve as a trusted advisor to Media, Marketing, and Insights leaders across the North America portfolio—empowering a wide range of internal and external stakeholders to use media mix as a competitive advantage through effective measurement, insights, process improvement, and technology implementation.

By collaborating with peers and key stakeholders, this role will enable measurement of various investments’ performance through continuous improvement of data processes. This ensures a seamless handoff of results between data engineering, data science, and insights teams. The position is empowered to propose and implement process enhancements to improve the day-to-day operations of our media-related analytics products.

The ideal candidate will demonstrate expertise in the application of media mix modeling, attribution analytics, and performance measurement through the use of data science and advanced analytics.

Your Impact as Marketing Science Operations Lead:

• Partner with Data Engineering and Data Science teams to own the business-side of data collection, mapping, processing, and preparation for modeling across Media, Finance, and Sales data sources.

• Build and maintain strong relationships with media agency partners and internal media teams to ensure data completeness and accuracy.

• Interpret outputs of Marketing Mix Modeling (MMM) and act as the first point of contact for the business team when delivering results.

• Provide daily business-side consultation on model adjustments, such as the introduction of new variables into models.

• Manage data collection and validation efforts for the Media Data Hub (MDH), Real-Time Optimization (RTO) tracking, and the Audience Impact Engine.

• Support expansion of marketing science modeling into areas beyond media, including Advertising and Marketing (A&M).

• Guide the understanding of business requirements and oversee the execution of a strategic roadmap for data collection, validation, and integration of all media and A&M-related products across North America.

• Lead cross-functional automation and optimization projects for North America media and Advertising and Marketing (A&M) data, ensuring knowledge sharing and capability development across Global Capability Centers (GCCs).

• Manage the North America Marketing Science Operations team based in the Mexico Capability Center (6 full-time employees), including issue resolution, capacity planning, team development, career progression, goal setting, and performance management.

Qualifications

Who Are We Looking For?

• Bachelor's Degree Required
• 8+ years of relevant experience in quantitative analytics and/or data analysis
• Experience with media and marketing measurement
• Proficiency in English language
• Excellent analytical skills with a demonstrated ability to translate information and data into actionable insights and strategic recommendations
• Experience in process optimization & automation of data collection
• Managerial experience
• High degree of functional proficiency with Excel, PowerPoint, and data analytics software (Power BI/Tableau)

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.